Product Description

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of "the greatest publicity coups" in history. In this groundbreaking book, Hughes offers practical advice on the art of "buzz marketing". He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

Product Details

• Amazon Sales Rank: #30558 in Books
• Published on: 2005-08-01
• Original language: English
• Number of items: 1
• Dimensions: .97" h x 6.36" w x 9.46" l, .98 pounds
• Binding: Hardcover
• 256 pages

Features

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns