Product Description

You are the brand - and you can make yourself a market leader. How to look, sound and behave your way to success.

Product Details

• Amazon Sales Rank: #307713 in Books
• Published on: 2000-09-22
• Original language: English
• Binding: Paperback
• 260 pages

From the Author
I had to write this book.
This project was thrust upon me---not by my publisher but by my clients. I have worked as an image consultant and performance coach for over 15 years and have had the priviledge of helping people make more of themselves. In the process, they have helped me make more of me!

I also wrote this book from the heart as someone who has branded and rebranded herself a few times and is going through her latest branding exercise with the publication of this book, having sold one business and now creating another---ImageWorks.

Try to be as dispassionate as you can when you read the book. Past rejections and failures can blind us to future possibilities. Learn from some of the case studies, do the questionnaires and audits of your image, get input from people you trust. Together, we'll look at your brand values, define your uniqueness and see how well you are promoting yourself.

Successful branding comes from within---who you are today as well as the dreams of the kind of person you want to be. You can live your dreams if you put in the effort. You'll have fun and be richer for it; figuratively, that is. Your bank balance might be in for a shock.

Contact me if you want advice: mary@imageworksuk.com