Product Description

Reflecting on the global transformation, this book contains several sections, including Cultural IQ tests, 'Know Before You Go' tips and alerts on international security; and additional chapters on Austria, Belize, Ireland, South Africa, Vietnam and the Vatican.

Product Details

• Amazon Sales Rank: #220858 in Books
• Published on: 2006-10-27
• Original language: English
• Number of items: 1
• Dimensions: 1.57" h x 7.02" w x 9.04" l, 2.17 pounds
• Binding: Paperback
• 592 pages

Features

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Review
The Spectator Particularly helpful advice on conversational pitfalls. --The Spectator

From the Author
The purpose of "Kiss, Bow or Shake Hands"
Why should executives bother studying other cultures?Well, I can think of endless reasons, but here are the top 3. 1) T & E. Travel & Entertainment is generally the 4th highest operating cost in Fortune 500s. The average trip to Europe is 5K/week; to Asia, 9K/week. Add in the glitzy presentation materials you take with you, as well as the 250K it takes to relocate each executive to the new country, and a bit of research into the local culture is definitely worthwhile. 2) Many U.S. corporations have an annual goal to increase their revenues by 10º If they can't make it, they downsize. Many can't make it in the USA, because their markets are saturated, therefore, the only viable long- term option is to globalize. However, the majority of the world will not or can not imitate U.S. mannerisms, habits or tastes. Can you afford to leave them out of your plans for globalization? 3) Even though many international executives (Good old "Ernst") may act and sound like one of "us", he isn't. He probably isn't even thinking in English; he is thinking in German (or Japanese, or Saudi). And these thought patterns, or cognitive styles, are deeply ingrained in all of us. Knowing how executives from other cultures arrive at decisions gives you an edge. And don't we all need every business advantage we can get?

About the Author
Terri Morrison is president of Getting Through Customs, a highly successful Internet product and training firm for global business travellers. Her clients include American Airlines, AEP, Carnival Cruise Lines and Hewlett Packard. She conducts many seminars, has written for many publications and has appeared on numerous TV shows. Wayne A. Conaway is the coauthor of several books on cross-cultural communications, including Dun & Bradstreet's Guide to Doing Business Around the World (written with Terri Morrison).