Product Description

Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the "football equivalent of a rubbish dump" and women were barely even seen on the terraces in the early 90s, Karren Brady persuaded her backers to acquire the club and single–mindedly revolutionised it, clearing the debt, taking Birmingham City into the Premier League and transforming it into a viable business.

How did she do it? How did a 23–year–old woman with little previous experience at this level of management walk into a man’s world and achieve such success? In Playing to Win, she reveals her secrets and shares with other women the techniques they can adopt to succeed in their own lives, on their own terms. Her ten motivational rules are self–help classics: ambition, determination, courage, charm, hard work, attitude, humour, confidence, focus and communication. Playing to Win shows women how to grow in each of these areas and achieve the success they dream of. And like all great self–help, her principles apply across all areas of experience – work and personal life. Playing to Win is a handbook for success in any situation.

Moving from Karren’s story, how she has transformed a business and maintained a full and stable personal life, to a chapter–by–chapter study of the ten principles successful women need to adopt, Playing to Win is essential reading for women who want to have it all.

Product Details

• Amazon Sales Rank: #79912 in Books
• Published on: 2004-04-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Review
“… a first–rate handbook for women keen to succeed in business.” (Daily Express, 23.March 2004)

"… a first–rate handbook for women keen to succeed in the business world." (Daily Star, 23 April 2004)

"… tips and secrets on how to change yourself to improve your chances." (Daily Post, 28 April 2004)

Review
a first–rate handbook for women keen to succeed in business. (Daily Express, 23.4.04)

" a first–rate handbook for women keen to succeed in the business world." (Daily Star, 23 April 2004)

" tips and secrets on how to change yourself to improve your chances." (Daily Post, 28 April 2004)

From the Inside Flap
Playing to Win is essential reading for women who want to have it all. Karren Brady has done just that. At 23 she took over as Managing Director of Birmingham City Football Club and single–mindedly revolutionised it. She cleared the debt, and made history by taking it into the Premier League, whilst transforming it into a viable business along the way.

So how did a 23–year old woman with little or no management experience walk into a man′s world and achieve such incredible success? In Playing to Win, Karren Brady reveals her secrets and shares with you the techniques you can adopt to succeed in your own life, on your own terms. Karren reveals the the ten characteristics shared by all successful women: determination; ambition; confidence; courage; humour and charm; leadership; communication; staying on track; drive; and hard work. Playing to Win shows you how to make radical changes in each of these areas. It is a personal story as well as a practical game plan and inspirational guide packed with insights from high achieving women, from Martha Lane Fox to Sly Bailey and Jacqueline Gold to Anne Wood.

Playing to Win is essential reading for women who want to have it all.

Customer Reviews

Playing to Win
I needed re-inspiring and remotivating within my male dominated career.
Karren Brady has long since been a great role model to me as a young women determined to take her chance in the male management world. I feel an affinity with her.
To read the stories and experiences within this book is truly remarkble, the women who find drive and dedication with a sense of humour above all makes truly inspring reading.
This book is an amazing snapshot of the diverse and varied world of dedicated focussed women irrepsective of age & background.
It makes you feel when your questioning 'is this me or everyone one else' ???? you realise you are unified with other women who are asking the same question and finding the answer is not them.
Inspirational!!!!!