Product Description

Knowing what you stand for isn't just about philosophy and personal ethics. Neither is it just about your values and your principles. It's also a crucial part of what you communicate about yourself. It signals to others what you have to offer and where you want to fit in the new marketplace.

In an increasingly transparent world it is becoming harder to grasp who you really are and what you stand for. Time to brand yourself as you would an exciting new product. With the 4-dimensional method of personal branding, easy-to-use powerful tools help you create your own brand and launch it with style. Know what you stand for and you will stand out from everyone else.

• Addresses something we all feel the need for – "identity", in a practical, "how-to" way

• Gets fast results in personal change, success, profit in business as well as personal satisfaction and recognition at work

Product Details

• Amazon Sales Rank: #604780 in Books
• Published on: 2002-03-12
• Original language: English
• Binding: Paperback
• 224 pages

From the Publisher
What are you all about? What do you stand for? And what sets you apart from the crowd? A clearly defined brand is a successful one and your personal brand is no different. Brand You, and promote yourself to the place you want to be.

From the Back Cover
What are you all about?And what sets you apart from the crowd? In an increasingly transparent world it is more important than ever to show what you can do and who you are. Yet at the same time, it's becoming harder to differentiate yourself from everybody else. You need to stand out and have personal impact. Managing Brand Me shows how a clearly defined brand is a successful one and your personal brand is no different. This highly practical guide delivers easy-to-use powerful tools that will help you create your own brand and manage it with style. Promote yourself wherever you go.Know what you stand for and you will stand out from everybody else. What do you stand for?  

About the Author

Thomas Gad

is an experienced and inspirational Swedish branding authority, with more than 20 years’ experience for clients such as Nokia and Scandinavian Airlines. He lives in both London and Sweden, and has his own international consultancy business, also based in both places. His acclaimed book 4Dbranding, with foreword by Richard Branson, was published by Financial Times Prentice Hall.

Anette Rosencreutz has a wealth of practical experience in stimulating change, both with people and organisations. She is a copywriter and branding consultant focusing on entrepreneurial business using NLP- based skills.