Product Description

Whether you are running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. (Hope you don't mind if we refrain from repeating the title too often). Selling is the one and only key to surviving this recession. Here's the very best and latest in thinking and action specifically on selling in a recession. It's an incredibly straightforward, really practical guide containing: exact phrases you can adapt for yourself to handle price objections; low-cost, quick-to-implement marketing tactics you can use immediately to flush out those in your market sector who do have budget; and, bonus tips if you are trying to squeeze the best performance out of your reduced head-count sales team. Plus all your tough questions answered in our specific 'open for surgery' section. Don't let this economic downturn ruin what you've worked so long and hard for. It's time to start kicking some recession ass and it's time to start now.

Product Details

• Amazon Sales Rank: #326297 in Books
• Published on: 2009-04-30
• Binding: Paperback
• 158 pages

About the Author
Nicholas Bate runs Strategic Edge Ltd, a consultancy that has a simple vision: to "enable individuals to realise and release their potential." He works extensively with individuals and teams in organisations as similar and different as Microsoft, Marks & Spencer, Philips Electronics, Hudson Global, Intel - as well as many non-corporate organisations, even primary schools. Nicholas is the author of Instant MBA, Beat the recession (9781905940721), Have it your way and Unplugged, all published by Infinite Ideas.