Product Description

Anyone can participate in of one of today's most popular and profitable business ventures - a coffee bar or tea shop.A comprehensive guide to what to expect when owning and operating this type of business, this volume includes advice and information on everything from choosing a unique identity to making and serving coffee, espresso, and tea.This new edition has been fully revised and updated to include many of the new ideas that have revolutionised and re-energised the business in the last few years. It shows owners how to offer customers extra benefits such as free Wi-Fi access, as well as new products such as fair-trade and organic coffee.

Product Details

• Amazon Sales Rank: #512387 in Books
• Published on: 2008-01-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

About the Author
Tom Matzen & Marybeth Harrison have successfully run a number of small business, including fast-food outlets, a language school, and several coffee bars.

Customer Reviews

Thorough description of coffee bar business in N.America
This book provided some food for thought in planning my own cafe in Europe. However, the content is almost entirely based on how to do things North American style. There are some useful checklists to make sure that you don't forget the little things which are important, and a good focus on quality customer service and hygeine. I would recommend this book for someone who is not necessarily experienced in the industry, who wants an overview of how these businesses tick in America.

Inspirational and Well Written
This book is very well structured, it holds your interest and inspires you to try. It clearly states areas where you may have problems, but doesn't feel negative.

It clearly itemises the issues that you should be thinking about and planning to get to opening your dream coffee bar.

The only minus points are the fact that the book is aimed at an American market and I would have liked more information on suppliers. However, the book is still an invaluable resource for anyone dreaming of opening such a business!