Product Description

Drawing on over thirty years of excellence in the tourism business, this books shows how to untangle, understand and produce accessible websites that have impact. It provides additional guidance on successfully promoting your website, whilst integrating such advances into your marketing strategy. It is the first port of call for anyone looking to grow their accommodation business through online marketing. This book features: mini case studies; highlights and advice from successful B&B, self-catering, and hotel owners; concise chapter previews and summaries; comprehensive guides on where to go for further information; the best websites; and, what to do next...

Product Details

• Amazon Sales Rank: #140351 in Books
• Published on: 2008-01-31
• Original language: English
• Binding: Paperback
• 156 pages

About the Author
Susan Briggs is a tourism expert and author of "English Experiences", and "How To... Market Your Accommodation Business Effectively". She is the founder of The Tourism Network website and has worked with over 15 tourist boards over almost two decades. This wealth of experience is distilled into this essential guide that is suitable for any accommodation provider seeking to create or improve their online presence.