 |  |  |
| Connected Marketing: The Viral, Buzz and Wo...
£18.56 Covers the practice and ethics of building word-of-mouth buzz for your products, including blogs and viral approaches. | Playback: From the Victrola to MP3, 100 Yea...
by Mark Coleman A thematic book that moves from format wars to culture (the role of the DJ) and the issues surrounding the growth of piracy. | The Long Tail: How Endless Choice Is Creati...
by Chris Anderson An influential account of the economics of niche products and unlimited choice, even if it over-generalises occasionally. |
 |  |  |
| Darknet: Hollywood's War Against the Digita...
by J. D. Lasica £11.21 Politics and practice in the struggle between big media and a broad range of entertainment fans. A rich set of case studies. | The Recording Angel: Explorations in Phonog...
by E Eisenberg £11.88 A bit of an academic curio, but I don't know of any richer study of the enjoyment and collection of recorded music. | The Wisdom of Crowds: Why the Many Are Smar...
by James Surowiecki £2.94 An overview of different circumstances in which opinions can usefully be aggregated. These turn out to be fairly limited. |
 |  |  |
| The Future of Music: Manifesto for the Digi...
by David Kusek £4.09 Manifesto for a scenario where all the world's music is available on tap for a regular fee. Very critical of recording industry. | Social Life of Information, The
by John Seely Brown £10.49 Clear-headed analysis of how people share information through, or sometimes despite, new technologies. | Ambient Findability: What We Find Changes W...
by Peter Morville £8.80 An interesting take on how to find what you want, and how to be found, when so much information is available. |
Reading list
