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| Connected Marketing: The Viral, Buzz and Wo...
£27.99 Covers the practice and ethics of building word-of-mouth buzz for your products, including blogs and viral approaches. | Playback: From the Victrola to MP3, 100 Yea...
by Mark Coleman A thematic book that moves from format wars to culture (the role of the DJ) and the issues surrounding the growth of piracy. | The Long Tail: How Endless Choice is Creati...
by Chris Anderson £15.29 An influential account of the economics of niche products and unlimited choice, even if it over-generalises occasionally. |
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| Darknet: Hollywood's War Against the Digita...
by J. D. Lasica £14.44 Politics and practice in the struggle between big media and a broad range of entertainment fans. A rich set of case studies. | The Recording Angel: Explorations in Phonog...
by E Eisenberg £11.88 A bit of an academic curio, but I don't know of any richer study of the enjoyment and collection of recorded music. | The Wisdom of Crowds: Why the Many Are Smar...
by James Surowiecki £5.99 An overview of different circumstances in which opinions can usefully be aggregated. These turn out to be fairly limited. |
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| The Future of Music: Manifesto for the Digi...
by David Kusek £8.99 Manifesto for a scenario where all the world's music is available on tap for a regular fee. Very critical of recording industry. | Social Life of Information, The
by John Seely Brown £15.29 Clear-headed analysis of how people share information through, or sometimes despite, new technologies. | Ambient Findability: What We Find Changes W...
by Peter Morville £16.09 An interesting take on how to find what you want, and how to be found, when so much information is available. |
Reading list
