Listmania!
My fav books on Customer Engagement
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales ForceCreating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell
Buy new: £8.00 / Used from: £6.98
Permission Marketing: Turning Strangers into Friends and Friends into CustomersPermission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
Buy new: £6.48 / Used from: £4.71
Loyalty Effect, The: The Hidden Force Behind Growth, Profits, and Lasting ValueLoyalty Effect, The: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F Reichheld
Buy new: £8.70 / Used from: £1.44
The Long Tail: How Endless Choice is Creating Unlimited DemandThe Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
Buy new: £14.32 / Used from: £2.23
Married to the Brand: Why Consumers Bond with Some Brands for LifeMarried to the Brand: Why Consumers Bond with Some Brands for Life by William J. McEwen
Buy new: £12.74 / Used from: £0.50
How Brands Become Icons: The Principles of Cultural BrandingHow Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt
Buy new: £15.19 / Used from: £11.49
Winners and Losers in a Troubled Economy: How to Engage Customers Online to Gain Competitive AdvantageWinners and Losers in a Troubled Economy: How to Engage Customers Online to Gain Competitive Advantage by Richard Sedley
pdf free (registration needed) at: http://www.winners-and-losers-in-a-troubled-economy.com/