Product Description

Scientists have discovered the secret of healthy permanent weight loss - and it's got nothing to do with dieting! People are over-weight because they are imprisoned by their bad habits. The fatter someone is, the more habits they have. THE NO DIET DIET shows you how to break these hidden habits so you can effortlessly lose weight without feeling hungry. There are no calories to count or carbs to watch - but more importantly - there's no diet to follow. Clinical trials show that THE NO DIET DIET will help you: - Lose weight without feeling hungry - Continue shedding the pounds until your body's ideal healthy weight emerges - Lose weight simply without using willpower, calorie counting, expensive diet clubs, restrictive food regimes or unrealistic exercise programmes - Become happier and healthier - Maintain the weight loss permanently by adopting the secrets of the naturally slim Stop dieting and start living with this revolutionary and original programme. You'll never have to buy another diet book again.

Product Details

• Amazon Sales Rank: #44879 in Books
• Published on: 2005-12-28
• Original language: English
• Binding: Paperback
• 256 pages

Review
"Yes, really, you can forget diets. A clinically proven step-by-step guide to behavioural change, which will lead to permanent weight loss while never letting you feel hungry." (SAINSBURY'S magazine, 1 Feb )

"It's literally mind over matter... if you've tried diet fads with no success, this technique might just work." (FAMILY CIRCLE, April )

About the Author
Dr Danny Penman is an experienced DAILY MAIL and NEW SCIENTIST journalist specialising in science, health and the environment. Professor Ben Fletcher is Head of Psychology at the University of Hertfordshire. He is the founder of the NO DIET DIET programme. Dr Karen Pine is a renowned researcher in psychology. She is currently research fellow at the University of Hertfordshire and lectures on developmental psychology at institutions worldwide. Dr Danny Penman is an experienced DAILY MAIL and NEW SCIENTIST journalist specialising in science, health and the environment. Dr Karen Pine is a renowned researcher in psychology. She is currently research fellow at the University of Hertfordshire and lectures on developmental psychology at institutions worldwide.

Customer Reviews

It's amazing and it works!!
I have heard Professor Fletcher speak at a couple of business events and I was keen to find out how his ideas translate to weight-loss. The book does not disappoint.

Everyone knows that diets don’t work in the long-term, and this book has a well researched scientific explanation as to why – and, more importantly, it has a solution. As the title implies, it has absolutely nothing to do with food, calories or carbs. This book is a methodology for breaking bad habits – in this case eating habits, but you’ll find it applies to all sorts of other areas of your life too.

I have a habit of sitting down in front of the television with a cup of tea and the biscuit tin. If, as the book suggests, I go for an evening without watching television and instead write a letter to an old friend, go for a walk or do some jobs around the house, I have changed the pattern of behaviour that led to scoffing loads of biscuits and have not eaten them – without even thinking about it.

And that is the real power of this book. It provides a structured, 28-day programme for breaking bad habits, forming better ones, and it doesn’t require willpower to make it work. I'm finding it really fun, liberating and powerful to tick off the ‘Do Something Different’ things in the book, and enjoying all sorts of new experiences along the way. This has led to changes in my eating habits already, and the amount of physical exercise I was getting, without having to follow a ‘diet’ or an ‘exercise programme’.

The book is peppered with comments from dieticians and researchers that back up the No Diet Diet methodology, and throughout I found its approach refreshing and motivational.

If you’ve ever forced yourself through some diet or exercise regime and lost weight, only to put it back on again, this book will show you why the old approaches never work and give you a new way to lose weight that will be the most fun you’ve ever had.

ABSOLUTELY TRUE
I have tried many diets, lost weight but always gained after a number of months, usually down hearted after failing again. Since reading this book it has made me look at my life style and I am now trying to break nearly all my mundane habits. I work full time 7.30am until 6.00pm and later, get in from work, eat, watch tv and go to bed, 5 days a week. By eating a prepared breakfast (fresh fruit salad) followed by grain brown bread, eating a balanced lunch and dinner I find I have far more energy and heaps of self esteem. I still eat chocolate and all the bad things, but I find I am not comfort eating and craving. The trick for me is when I get home I now look forward to an active evening. I have made myself go out whether it be for a walk, visiting friends or going salsa dancing, this is the one that I have found most rewarding and beneficial as I enjoy it and its fantastic exercise. I no longer sit on the settee watching tv making myself miserable wishing I was thin. Because I have now broken many lazy habits I now have far more energy, I've down sized 2 sizes with ease, my mind is active and I have now a new lease of life.

The book I'd been waiting for!
I bought this book with an 'Oh well, I'll give this one a go' attitude but I'm really impressed. I've read so many 'healthy eating' books over the years but have always just dipped into them because they haven't quite 'hit the spot'. This one is different because it does. It deals with the unhelpful habits that we can become entrenched in and how to change them by 'doing something different', eg. things we do, the way we think, etc. The fact that it's not 'food-focussed' initially seems a bit odd but makes so much sense when you start reading it. It's very readable and I've actually read the whole book for once. I'm doing the programme at the moment and am enjoying it as it's great fun to do. I'm losing weight without really trying or even thinking about it particularly (which is really unusual for me), but what's even better is that my attitude and approach to things has altered - I'm much more positive and adventurous than I usually am and generally feel happier and less stressed because it's somehow introduced some structure and order into my life and eating whereas I'm usually a fairly chaotic, disorganised individual. I'd heartily recommend it to anyone who's really struggled with trying to lose weight. I genuinely feel I'm going to succeed this time and it's going to be permanent. If you want a book that tells you what and how much to eat and when and handy shopping lists and recipes, etc., - buy another book as you won't find any of that in this one which is great!