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Getting to grips with digital marketing
Always On: Advertising, Marketing, and Media in an Era of Consumer Control: The Future of Advertising and Marketing (Strategy + Business)Always On: Advertising, Marketing, and Media in an Era of Consumer Control: The Future of Advertising and Marketing (Strategy + Business) by Christopher Vollmer
Buy new: £5.77 / Used from: £1.92
a fantastic, readable overview on how marketing is changing
Marketing to the Social Web: How Digital Customer Communities Build Your BusinessMarketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
Buy new: £13.59 / Used from: £3.40
a superb step by step guide on how to engage communities
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay ThereGet to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There by David Viney
Buy new: £8.73 / Used from: £7.25
Winning Results with Google Ad WordsWinning Results with Google Ad Words by Andrew Goodman
Buy used from: £3.50
Emarketing Excellence (Emarketing Essentials)Emarketing Excellence (Emarketing Essentials) by PR Smith
Buy new: £21.84 / Used from: £7.39