Product Description

In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state–of–the–art Internet marketing techniques.

Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2^nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases:

• Tap into the power of the Internet
• Create buzz with publicity
• Research, plan, and budget effectively
• Set up winning sales promotions
• Generate sales with action ads
• Launch winning Web campaigns

Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD–ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to:

• Master the five Ps of marketing
• Evaluate the effectiveness of your marketing plans
• Design a marketing plan that works
• Perform customer research
• Improve your creative skills — and your campaigns
• Write winning marketing copy
• Develop a campaign budget and stick to it
• Brand your business
• Develop promotional campaigns
• Design brochures, catalogs, and newsletters
• Bring customers back with great customer service

In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2^nd Edition, you’ll have no trouble bringing in new business — and more dollars.

Product Details

• Amazon Sales Rank: #61448 in Books
• Published on: 2004-11-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Synopsis
In his bestselling book "Marketing For Dummies", Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of "Marketing Kit For Dummies", he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of "Marketing For Dummies" offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques. Whether your business is large or small, staffed by a few people, a few hundred, or thousands, "Marketing Kit For Dummies, 2nd Edition" offers everything you need to know and all the tools you need to implement for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn't, this book covers all the bases: tap into the power of the Internet; create buzz with publicity; research, plan, and budget effectively; set up winning sales promotions; and generate sales with action ads.

Launch winning "Web campaigns Expert" author Alexander Hiam marketing specialist, business professor, and operator of an independent consulting firm gives you the handy specialized tools that make marketing a breeze. The accompanying CD--ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you'll learn how to: master the five Ps of marketing; evaluate the effectiveness of your marketing plans; design a marketing plan that works; perform customer research; improve your creative skills and your campaigns; write winning marketing copy; develop a campaign budget and stick to it; brand your business; develop promotional campaigns; design brochures, catalogs, and newsletters; and bring customers back with great customer service. In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn't matter how great your product or service is if your customers don't know about it.

With "Marketing Kit For Dummies, 2nd Edition" you'll have no trouble bringing in new business and more dollars.

From the Back Cover
Quick and easy Web marketing techniques

"As good as an MBA in marketing."
—Elaine Biech, author, The Business of Consulting

This indispensable book–and–CD kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready–made forms and templates, the latest in online marketing, and even more specialized information for small business owners, this newly updated edition is better than ever.

Discover how to

• Impress and retain key customers
• Create buzz with publicity
• Research, plan, and budget effectively
• Set up winning sales promotions
• Generate sales with action ads
• Launch effective Web campaigns

All this on the bonus CD–Rom

• Marketing plan and budget templates
• Spreadsheets to create sales projections, coupon profitability analysis and more
• Hiam′s Marketing Audit forms, a customer service survey along with templates for designing print ads, brochures, business cards, press releases and sales scripts

Please see the "About the CD–ROM" Appendix for details and complete system requirements.

About the Author
Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. He is also the author of Marketing For Dummies.