Product Description

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines and more, all supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also how it is marketed and promoted. The old rules still apply - create a marketing plan, know your copyrights, be familiar with the laws of commerce - but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, re-organized and updated edition features an all-new chapter ("Twenty-five Action-Generating Marketing Ideas to Use Right Now"), which will help readers get a running start into the recording business. The book also includes updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and new listings of information resources.

Product Details

• Amazon Sales Rank: #193494 in Books
• Published on: 2003-10-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 308 pages

Customer Reviews

Excellent buy - all you need to know about music business!
A very comprehensive and easy-to-read book about the whole process of marketing and promoting an album/single including detailed step-by-step info about the choice (cost-benefit) to market/promote via radio, print media, MTV and retail display. From its title, I was expecting an only in-depth about the marketing & promo AFTER an album is produced, but the authors also cover the decision-making BEFOREHAND - how an atist is signed up, determination of how to package, image...the bigger picture, ie. Also how to get good distribution, including non-traditional methods like direct mailing. And a whole chapter on new media - the internet and how one can by-pass traditional channels to get one's music out there..

The chapter on artist royalty calculations provices one of the simplest and most easy to understand explanations about the complex calculations adopted by the major labels...I have read explanations given in other so-called "beginner's guides" and made no sense, and this is by far the best..

Lastly, the authors provide lots of real-life anecdotes about how the labels/artists themselves do it - a diverse range of examples - George Winston, Aerosmith, Fugazi, etc

Very entertaining and dare I say it, riveting! Highly recommended for anyone who wants to succeed in the music business, whether an artist, marketer or label management