Product Description

Richard La Ruina, the ultimate pick-up artist, shares his infallible technique for men to become irresistible to the opposite sex. At the age of 21, Richard had never kissed a girl. Now he is considered Europe's Greatest Seducer, dating models, successful business women, and celebrities. This book tells the inspirational story of his transformation and also reveals ALL his secrets and breaks down his method in easy-to-follow steps. La Ruina runs PUATraining.com, Europe's biggest seduction company and has personally trained over 800 men. People from around the world fly to London to train with him.

Some have never had luck with women, some have come out of a long relationship, some just would like to be a bit more in control of their love life. But the result is the same - the ability to attract and seduce women.

La Ruina outlines a learnable process that guarantees to make all men more attractive, more confident and opens the door to all the pleasure they can handle. It's tried and tested in the real world, and will work for you.

'His lines were startlingly brilliant' - The Evening Standard

'Richard La Ruina is now a master of the art' - The Daily Sport

'Even Robbie Williams can't beat Richard' - The Daily Star

Product Details

• Amazon Sales Rank: #4231 in Books
• Published on: 2007-11-08
• Original language: English
• Binding: Paperback
• 241 pages

Customer Reviews

Become a natural.
The author, a self professed formere geek, hadn't even kissed a girl by age 21, until he taught himself the art of seduction. It seems to have worked well for him and now he teaches the reader how to do it for themselves. You might find, as I did, that some of the techniques might be likened to NLP, but whatever works, works and you can't argue with progress. If you looking to up your game a bit, this is a good bet. I'd recommend it to just about anyone who wants to learn the art of seduction. Another good bet--How To Be The Man Women Want: The Get More Confidence and Meet Better Women Guide To Dating.

a real review from a real woman
I thought I'd write a real review rather than the sales pitch that seems to have been written by other "reviewers" here.

This is quite an interesting, inspiring story about a guy who used to be a geek and turned himself into a god (with women) in a couple of years. If you want to become more confident with women then this book is an ok starting point (Richard's story proves that "anyone can do it").

However this book is not going to give you enough training to really become good with women, plus I've got big reservations about its morality. If a player uses all these techniques then it could prove damaging to women. If a nice guy applies them then I'm all for him getting a bit more confidence. As any woman knows, it's not the best looking bloke or the richest bloke who gets the girl - it's the most confident bloke.

Read this book if you are a female who wants to understand how these men (pick up artists) think, i.e. totally focused on what you look like and getting you in the sack - forgot your brains, your personality, etc. etc - Richard's advice to his (male) readers is to get you in bed "as soon as possible".

It was interesting comparing this book with what is, I guess, the female equivalent - "The Rules". I found both books a bit depressing - is this what relationships have been reduced to? I'd be interested to see how Richard and his mates cope with a "Rules" girl actually. Richard says that you should try to bed a girl as quickly as possible, whereas The Rules say you shouldn't sleep with a guy on the first 3 dates. Who wins? I'd bet Richard, but only because he seems to pick young foreign girls (easier to manipulate?).

Verdict: entertaining but morally suspect

Terrible book and BEWARE of the positive review scam operated by this guy
I would be very careful of buying anything from this guy called Richard La Ruina. I've read this and its plain terrible, stinks of plagiarism to me but hey. I don't like the style in which its written and its obvious that he's fabricated the "zero to here" story.

And as for all the "positive" review, this guy and his company is known for writing fake reviews to make people think its a good product. BEWARE, DO NOT BUY ANY AFFILIATED products.