Product Description

Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.

The book:
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation
* Examines the event industry within its broader business context
* Provides an effective guide for producers of special events
* Contains learning objectives and review questions to consolidate learning

Product Details

• Amazon Sales Rank: #247332 in Books
• Published on: 2001-05
• Original language: English
• Binding: Paperback
• 288 pages

From the Author
The event industry in the UK is wide ranging, incorporating many different areas from the smallest of exhibitions and conferences to large-scale mega events for sport and entertainment. The events industry is experiencing a steady year on year growth, which has resulted in increased attention being paid to this area by academia. Tied to this, the industry is seeking to increase professionalism, illustrated by the development of qualifications within the industry, particularly supported by a range of professional associations. This UK content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. It presents the study of UK festival, exhibition and event management, introducing readers to the concepts of event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting. Each chapter commences with clear objectives and ends with review questions in order to assess the readers understanding, supported throughout with case studies to illustrate the key principles. Case studies include: Edinburgh International Festival, Glastonbury Festival, International Confex, Open Golf Championships, Notting Hill Carnival, Cheltenham Festivals, Leeds Love Parade, the Vodaphone Ball (by Skybridge), Eurostar Forum (by World Event Management), and the British International Motor Show.

About the Author
Glenn A J Bowdin, BA(Hons), MPhil, MHCIMA, is Principal Lecturer in Events Planning at the UK Centre for Events Management, Leeds Metropolitan University, and specialises in the area of planning and management of events and quality costing. Over the past five years, he has been actively involved in developing the BA (Hons) Events Management degree programme and more recently the HND Events Management. He is responsible for various areas of the courses, including dissertations research.Glenn is on the editorial board of Event Management (formerly Festival Management & Event Tourism).

Ian McDonnell, MA, MHEd is a lecturer at the University of Technology, Sydney's School of Leisure and Tourism Studies, and specialises in the management and marketing of tourism and leisure studies. Prior to becoming an academic, Ian held a managerial position for many years with Qantas. In this position he lived and worked in northern and western Australia, south-east Asia, the south Pacific and Europe.

Johnny Allen's lifelong career in events ranges from being co-director of 'a major counter-cultural youth festival at Nimbin in northern New South Wales in 1973, to events manager for Sydney's Darling Harbour, and devising an events strategy for the New South Wales Government as Special Events Manager for Tourism New South Wales. Johnny currently teaches events management at the University of Technology, Sydney, where he has established the Australian Centre for Events Management focussing on education, training and research.

William O'Toole, BSc, has been creating and managing events for over 20 years. His company, EPMS.NET, advises on risk and project management to major festivals, and provides a free resource for event managers. The website is used both for teaching and managing events around the world. Currently he trains event managers in project management methodology at the University of Technology, Sydney and teaches event project management online at the University of Sydney. His latest text, Corporate Event Project Management, written with the event manager from Xerox, is available through John Wiley & Sons.

Customer Reviews

if you are looking to understand this topid this book is a must havve!
it's such an easy book to read and it's also really clear and has lots of good diagrams and examples. i was recomended it, and i'd also recomend it.

Highly recomennded
Brilliant book for anyone studying events management or hospitality, easy to read and understand. Very useful for assignments and exams. Highly recomendded :) and reasonable price for it too.

Great Seller
Good price and in perfect condition. Book came in good time and packaged well to keep safe. Would use again. Thank you