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The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)

The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)
By Robert Heath

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Product Details

  • Amazon Sales Rank: #520437 in Books
  • Published on: 2001-07-01
  • Original language: English
  • Binding: Paperback
  • 124 pages