Product Description

The 3rd edition of this classic with 141 pages of new material...

Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.

"If the essence of great advertising is to take a good idea and express it simply and persuasively, and in so doing to entertain, then this book is it! Thank you Jeremy."
Niall FitzGerald KBE, Chairman, Unilever plc

Behind the Scenes in Advertising offers thoughts and speculations about the nature of advertising, brands and marketing, what they do and how they work, as well as the day-to-day life of an advertising agency and what a life in the trade has taught about the world beyond it. Scattered between the main sections are essays of a more autobiographical nature, recounting the author’s experiences in the ad business – from his early career as a copywriter, to becoming chairman of JWT London and most recently a director of WPP Group plc.

"There is nobody that I have come across who understands our business better than Jeremy or who can communicate important thoughts about our business in such a witty and effective way. He is also the best writer I have come across."
Sir Martin Sorrell, WPP Group

Anyone familiar with Jeremy Bullmore’s work will know he is one of the few writers who can make you laugh and think at the same time. Entertaining, droll and profound, the updated Behind the Scenes in Advertising will both delight and instruct all those involved with the world of advertising and marketing.

Product Details

• Amazon Sales Rank: #587895 in Books
• Published on: 2003-02-24
• Original language: English
• Binding: Paperback
• 320 pages

About the Author
Jeremy Bullmore was born in 1929. He went from Harrow to National Service to Oxford where he spent two years not reading English. His first job was as a trainee copywriter at J Walter Thompson, becoming copywriter, producer, creative head, head of television and chairman. He was a member of the JWT worldwide board and chairman of the Advertising Association. Since retiring from JWT in 1987, Jeremy has been a non-executive director of the Guardian Media Group plc and WPP Group plc. He has been an occasional to the Liberal Democrats and was awarded a CBE in 1989. Jeremy continues to write and speak regularly about advertising and marketing.

Customer Reviews

Just buy it
Jeremy Bullmore manages to do what so few people in advertising seem to be able to manage to do - write about it in an interesting way.

This book is a series of anecdotes used sometimes to illuminate, sometimes to educate and sometimes simply to entertain. I have found myself referring back to this book time and again because Bullmore always seems to say things in just the right way - damned infuriating really!!

I hadn't read any of his previous books before reading this and I don't think you have to to fully enjoy it. You don't even have to read the whole of this, just dip in and out as you fancy.

There are some books you can't put down. But this is in a different league, the second I finished this book, I picked it up again and started all over.

Learn from The Master
If you only ever buy one book on marketing or advertising, make sure it's this one.

The third edition contains many updated articles, as well as condensing some of those that remain from the second edition to avoid repetition. Bullmore's pragmatic, sensible style is easy on the eye and intellect, and the short lengths of each piece make it easy to pick up and put down without losing the sense of what you were reading.

If you've followed his 'Management Today' column, you'll know what to expect. His thirty years of experience is here, wrapped up nicely so we don't all have to learn the hard way. How JWT must miss him now he's retired....

Buy it. Now. And keep it handy - you never know when you'll need to pick a pearl of wisdom at a moment's notice.