 | The Business of Brands by Jon Miller
Buy new: £16.99 / Used from: £7.67 Finally - a hard headed business book about brands, setting out the ways brands can create value
|
 | Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Adam Morgan
Buy used from: £1.29 The most quoted brand book of recent years, Morgan looks at how smaller brands can challenge the dominance of the mega-brands
|
 | Managing Brand Equity: Capitalizing on the Value of a Brand Name by Aaker
Buy used from: £2.26 Slightly dry, but classic must-know-about text on brands
|
 | Brand New Brand Thinking: Brought to Light by 11 Experts Who Do by Merry Baskin
Buy new: £21.38 / Used from: £14.00 A collection of "think pieces" from a number of branding types - a bit pseudo-intellectual in places but thought-provoking in others
|
 | Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time by Matt Haig
Buy used from: £11.49 Learning from other people's mistakes makes good reading, even though this book is a bit glib in places. It's a useful book to have on the shelf.
|
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: £5.99 / Used from: £2.77 Not really a brand book at all - but anyone serious about understanding brands and consumers should be familiar with these ideas
|
Listmania!
