 | Behind the Scenes in Advertising,Mark III: More Bull More by Jeremy Bullmore
Buy used from: £89.82 Entertaining, thought-provoking and full of ideas about advertising - all drawn from Bullmore's long experience in the industry.
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 | The Business of Brands by Jon Miller
Buy new: £11.49 / Used from: £7.67 Why run a brand campaign? Finally - a hard headed business book about brands, outlining the business value of investing in brand communications
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 | How to Plan Advertising by Cooper
Buy new: £28.10 / Used from: £16.95 The world of media may be in permanent revolution, but the basic principles of communication never change. This is the classic "how to" book on planning advertising campaigns
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 | Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel
Buy new: £16.04 / Used from: £12.99 Highly readable set of anecdotes and observations about account planning
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 | The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs) by Robert Heath
Buy used from: £52.39 Fascinating look at how people actually watch advertising
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