Product Description

“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”

     Peter N. Tan, Senior Vice President, Hambrecht & Quist 

Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for.

The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives.

If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.

The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career.

The Definitive Business Series. Your fast-track to business success.

Product Details

• Amazon Sales Rank: #22361 in Books
• Published on: 2006-12-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 336 pages

From the Back Cover

“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”

Peter N. Tan, Senior Vice President, Hambrecht & Quist

“Richard Stutely’s Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier.”

Mike Brooke, Entrepreneur and Private Venture Capitalist

“Richard Stutely’s clear, no-nonsense writing style and his mastery of the subject, make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber.”

Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines

Make sure your business plan is a winner.

The challenge of preparing and presenting intelligent business plans is one of the few that faces both entrepreneur and executive alike. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, this international bestseller explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus your attention on strategic planning as well as on operational controls.

If you want people to part with their cash, you need a business plan that has the substance to stand up to close examination without falling over. In this highly regarded and comprehensive book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.

About the Author

Businessman and author Richard Stutelyhas handled business plans on every scale. He was a manager with HM Treasury, a stockbroker, a general manager of an international bank and more recently an MD of a multinational technology company. He has written many other books including The Economist Guide to Economic Indicators (1861974671) and written extensively for publications such as The Economist, The Accountant  and The Banker.

Customer Reviews

Fantastic
I bought the previous version of this book to help me write a business plan before seeking startup funding for a technology idea. For my needs, this book continues to be my primary reference when writing business plans.

The language used is clear, and there are a few dry jokes that I'm ashamed to say did make me laugh out loud. Having said this, the book is probably more thorough than some readers need - if you want to write the type of business plan that the bank invites you to do when opening an account (e.g. competitive landscape is a single page of local competitors, their prices and their strengths/weaknesses) then you'll find that this book is overkill. If you plan to spend two weeks or more writing your business plan then this book will probably make the process much easier, and lead to a more thoughtful document that stands up to detailed financial and strategic analysis by bank managers, investors, advisors etc. If this is what you're trying to write, then you'd be a total monkey to start without reading this book.

The Holy Grail on "How to write a Business Plan"
Having spent the last 15 years helping businesses of all sizes pull together business plans I have finally found a textbook solution to get them started. All you ever wanted to know and were afraid to ask is within this gem of a book. If your looking for a one stop solution to all the answers to your questions on getting started here it is. Its the best investment of time and money you will ever make.

An extremely practical and useful guide.
This is one of the best business planning guides I have read. It gives practical advice and examples on all aspects of planning that are as applicable to the small business as to the larger organisations. As a middle manager who was not used to preparing a business plan, it really helped me deal with everything from presentation to resources and forecasting. I liked the way that the subjects were organised, allowing me to dip into the sections that I had less expertise in.
There are plenty of helpful tips and hints highlighted along the way that make the book very readable and not too dry in an otherwise stressful activity.