Product Description

praise and reviews

`ideal for entrepreneurs and decision-makers in smes. highly recommended.`

- george cox, director general, institute of directors

the first step in starting up a business is to draw up a detailed plan. most providers of finance for start-ups or expansion insist on seeing a business plan before they will even consider the necessary funding. it is also necessary for any entrepreneur to clarify their aims and objectives, and a plan is a good way of achieving this. a business plan is essential – it provides a blueprint for the future of a company and a benchmark against which to measure growth.

this fully updated edition of the best-selling how to prepare a business plan explains the whole process in everyday terms, covering:

writing the plan;

producing cash-flow forecasts;

planning the borrowing;

expanding the business.

the author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. whether you are looking to start-up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business -one that will get you the financial backing needed.

Product Details

• Amazon Sales Rank: #174708 in Books
• Published on: 2004-04-30
• Original language: German, English
• Number of items: 1
• Binding: Paperback
• 208 pages

George Cox, Director General, Institute of Directors
‘Ideal for entrepreneurs and decision-makers in SMEs.
Highly recommended.’

Review

“still one of the best books available in a sea of business plan guides...easily digested segments…the small business case studies are particularly well done.”

the bookwatch

`ideal for entrepreneurs and decision-makers in smes. highly recommended.`

george cox, director general, institute of directors

About the Author

edward blackwell

edward blackwell is a former accountant and consultant on small business affairs. he is well placed to offer advice on such matters, having spent many years running his own business. the author of several kogan page books, he is most well known for this title, how to prepare a business plan, which, since its first edition in1989, has been translated into several different languages.