Product Details
Mastering Customer Relations (Macmillan Master Series (Business))

Mastering Customer Relations (Macmillan Master Series (Business))
By Roger I. Cartwright

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Product Description

An introduction to customer relations, customer service and customer care, describing the concepts, their practical application and their importance. This guide is designed for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations, whether as cores or options. The author uses practical examples from real organizations in all sectors of economic and social activity to support the concepts that are introduced in an accessible format.


Product Details

  • Amazon Sales Rank: #697205 in Books
  • Published on: 2000-05-05
  • Binding: Paperback
  • 256 pages

Editorial Reviews

From the Author
Comments gratefully received
In writing this book I have tried to blend practical examples with the underlying theory.

I am always happy to receive any suggestions and comments.