Product Description

How to be a Complete and Utter Failure turns the concept of self-improvement on its head. It brings together 43 and a half leading ideas in personal and business development, and offers a total antedote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. 

Delivered in fast, easily digestible chunks, in a style that makes you laugh while you learn, this book offers tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not getting advice from people you've never met or who are dead, to not taking personal responsibility for your life and results, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy and has been tested with thousands of real people.

How to be a Complete and Utter Failure comes with a warning - that you don't think about taking the direct opposite steps to those outlined in the guide, as this could seriously damage your chances of becoming a failure. Behind the humour, though, is good advice and a serious message. And whether you choose to heed the warning or not, it's an extremely entertaining read.  

Product Details

• Amazon Sales Rank: #12197 in Books
• Published on: 2007-06-14
• Original language: English
• Binding: Paperback
• 208 pages

Synopsis
"How to be a Complete and Utter Failure" turns the concept of self-improvement on its head. It brings together 43 and a half leading ideas in personal and business development, and offers a total antedote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. Delivered in fast, easily digestible chunks, in a style that makes you laugh while you learn, this book offers tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not getting advice from people you've never met or who are dead, to not taking personal responsibility for your life and results, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy and has been tested with thousands of real people. "How to be a Complete and Utter Failure" comes with a warning - that you don't think about taking the direct opposite steps to those outlined in the guide, as this could seriously damage your chances of becoming a failure. Behind the humour, though, is good advice and a serious message.And whether you choose to heed the warning or not, it's an extremely entertaining read.

From the Back Cover

Do you want to fail in everything you do and waste all your potential?

Life is about being negative, right? It’s about not taking opportunities, never changing and, most importantly, feeling unhappy and unfulfilled.

How to Be a Complete and Utter Failure is your ultimate ANTI life coach. From not having any goals, to not taking personal responsibility for your life, every idea, strategy, suggestion and story in here is guaranteed to propel you into the slow lane of total inadequacy. 

Be warned: whatever you do, don’t do the opposite of what you learn here or else you’re in serious danger of making some positive changes and leading a more successful life.

This book doesn't do what it says on the tin. Quite the opposite. It is written with commendable charm and clarity, laden with chuckles and insights in equal measure. You will laugh and you will think – often at the same time.

Neil Mullarkey, Founder-Member of the Comedy Store Players

I love this book – by saying the exact opposite of what you should do – it really hones in on the messages – and breaks the bad habits.

Sahar Hashemi, Co-Founder of Coffee Republic

INTERNATIONAL BESTSELLER

About the Author

Steve McDermott has been established as one of the UK's top motivational speakers and his personal brand is growing.

His work includes being a motivational speaker, coach, trainer and consultant.

Customer Reviews

Buy it, Read it, Enjoy it
This is the best self development book I have ever read. (In fact it is the only self development book I have ever read). Any way, Steve's humorous, thought provoking book is worth every penny that I earned to pay for it. It is re-assuring to read that success is not just a simple measure of how much you earn or what possessions you have but it is the degree of "happiness" you have in everything you do. For me, a husband, a father, a teacher; success is changing people's lives for the better.

Buy it, Read it, Enjoy it.

Oh dear.
To find this book "fantastic" and "innovative" you would not have had to have read much else. Maybe people like it because of the negative spin the author uses, - do this if you want to fail. Therefore the more enlightened reader will be able to do exactly the opposite and thus become hugely successful, yeah right. The fact that this has to be explained in the opening pages gives an indication of the IQ level McDermott is pitching at. The book is not at all innovative nor does it contain any new information, it's the same old "self improvement" claptrap rehashed and repackaged. And if your the kind of person who dips into a book when you get a spare moment then the negative business just makes it more difficult to follow.

My thoughts.
No bulsh*t, just plain simple steps to help you along. Easy to read and plenty of good solid tips and advice. It's up to you now!