Product Details

• Amazon Sales Rank: #226642 in Books
• Published on: 2006-10-31
• Binding: Paperback
• 288 pages

Synopsis
Follow the successful habits of extraordinary people this is Built to Last but instead of revealing the secrets of successful companies, now discover the habits of successful people. Imagine the opportunity to discover the secrets of success from more than 300 of the world's most accomplished and successful people. Nelson Mandela, Richard Brandson, presidents of the past, sporting heroes of today this book offers you that opportunity and more. The authors, all legends in leadership and self-help, including Built to Last co-author Jerry Porras, pioneered the world's most thorough research project on lifelong success. They met, interviewed, quizzed and delved into the success of hundreds of the world's most remarkable people. Now in Success Built to Last they reveal their astonishing findings and surprising insights. You will discover what the world's most successful people have in common, how they became successful and how they have sustained it. By the time you have finished reading this book you will know what the secrets to success really are, and have a simple set of guiding principles that you can use to transform your own life.

Customer Reviews

creating a life that matters
Success Built to Last is one of the most insightful books I have read for years.

It is entertaining, thought-provoking and also realistic in its conclusions. I have now have a much deeper understanding into the lives of the famous and not so famous who have truly made an impact on the world, not only through their success in business or through their wealth but equally due to their determination to succeed and their belief in what they do.

If there is one thing that this book has taught me it is the importance of believing in what you do and making the most of your life. After reading this book I certainly plan to do this in future.

What Does It Take to Make a Difference?

Almost everyone wants to be more successful. As evidence of that, look at the rows of shelves in book stores filled with self-help and success-related titles. But no one wants to be successful for the proverbial 15 minutes and then sink into ineffectiveness and obscurity.

Jerry Porras (coauthor of Build to Last), Stewart Emery (an important figure in the Human Potential Movement) and Mark Thompson (an unstoppable interviewer and executive coach) have combined their diverse talents to provide powerful insights into what has worked best for those who have sustained personal success for over 20 years. The book is one part methodology, one part great stories and one part keen insight.

Here was the process that led to the book. Interviews were held during 1996-206 with over 200 high profile people who had enjoyed lasting success (CEOs, community leaders, professionals, politicians and small business people). For the most part, they avoided the geniuses in favor of people who built extraordinary results from more ordinary abilities and resources.

In early 2006, surveys were done on a worldwide basis with subscribers to Knowledge@Wharton to test the findings from the interviews.

Regression analyses were used to sort out the key influences. The results were used to structure the book's key conclusions.

What did they learn?

The key concept is that continually successful people combine meaning, thought and actions in mutual consistent ways that provide sustained performance.

Let me describe each area a little. Meaning is important because it ignites passion in you and others. Success requires persistence. Without continuing passion, it's hard to be persistent enough to be a lasting success. In addition, passions bring energy. It turns out that continually successful people have all kinds of passions. Ultimately, successful people respond to a calling to answer their passion in a way that seems right, comfortable and full of integrity.

Thought is important because successful people use their own gauges of success . . . rather than the applause of others. Many successful people lack charisma . . . but their cause has more than enough charisma to attract all of the support they will ever need. You also need to learn by choosing to try hard things where you can make new mistakes to direct you in the future. But turn pain into performance. Don't let wounds hold you back.

Action benefits from taking on Big Hairy Audacious Goals (a remnant of Built to Last's research), seeking out knowledge by using conversations to test and develop ideas, and establishing alignment within those who are helping you succeed.

What kind of a leader are they describing? Some frequently cited examples in the book include Charles Schwab, Sir Richard Branson, Jack Welch, Nelson Mandela, Jimmy Carter, Herb Kelleher, Elie Wiesel, Condoleeza Rice, and Marva Collins. There are also plenty of non-marquee names whose stories will often impress you more than those you have heard of before. Even in the familiar stories, I found that the details included material that I didn't know before.

Basically, Abraham Maslow would have recognized these Builders (as the authors call their successful people) as his self-actualized individuals.

Two things stand out about the book. First, the authors make it clear that these lasting successes had a hard time achieving. It was rarely easy. Second, without a comparison group, I found myself wondering if there's a substantial body of self-actualized people who work hard at the same things . . . but don't ever receive much notice from those they are trying to influence. That second question is very important. What are the odds of becoming a long-term success if you follow this advice? I don't know, but you'll certainly feel like you're pursuing a life worth living . . . no matter what the cost is.

If you would like to re-examine your life, Success Built to Last provides a good template for comparisons that will cause you to look for more meaning, thought and action.

Enjoy!