Product Description

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It′s pure genius."
–Joseph Sugarman, author of Triggers

"I′ve read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
–David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e–mail writing, Joe′s specialty, Hypnotic Writing is the most important book on copywriting (yes, that′s really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
–Bob Bly, copywriter and author of The Copywriter′s Handbook

"I couldn′t put this book down. It′s eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly–exemplifying the techniques by the writing of the book itself as you go along."
–David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it′s hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there′s any question how to apply them, the before–and–after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you′re going to love it. Just watch and see."
–Blair Warren, author of The Forbidden Keys to Persuasion

Product Details

• Amazon Sales Rank: #4743 in Books
• Published on: 2007-01-12
• Number of items: 1
• Binding: Paperback
• 288 pages

Review
"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

Review
"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

Synopsis
Discover the secrets of written persuasion! 'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius' - Joseph Sugarman, author of "Triggers". 'I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible' - David Garfinkel, author of "Advertising Headlines That Make You Rich".'I am a huge fan of Vitale and his books, and "Hypnotic Writing" (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, "Hypnotic Writing" is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it.

It will make you a better copywriter, period' - Bob Bly, copywriter and author of "The Copywriter's Handbook".'I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly - exemplifying the techniques by the writing of the book itself as you go along' - David Deutsch, author of "Think Inside the Box". '"Hypnotic Writing" is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. "Hypnotic Writing" is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see' - Blair Warren, author of "The Forbidden Keys to Persuasion".

Customer Reviews

Bit of a disappointment...
Not exactly what I was expecting, although it is not that bad overall.

The title overpromises and the text underdelivers: ironically this is exactly what the books urges you to avoid.

A reference work to hug and re-visit.
You need a book that will give you easy real-life secrets to make your writing more effective and this is it. Yes, as a disgruntled reviewer here mentions, (some of) these tips are available elsewhere, but you must admit - it's one heck of a good book title (and it successfully drew in the two people who didn't like the book)! Specific words, key phrases and formats are the backbone of this text. Joe talks you through every step of your journey from ho-hum to hypnotic. I use this book (among half a dozen others, as in any other field of endeavour) as a comfort touch-stone. I pick it up (along with the others) and flick through it (and them) whenever I need faith in what I've done, confidence in what I'm doing, focus on what I'm actually trying to achieve and inspiration about how to proceed.

The Best Hypnotic Advice I Can Give You....
I was very much looking forward to reading this book, as I have heard a lot of positive things about the author. Yet, the best Hypnotic advice I can give you is to save your money!!

There is absolutely nothing you can learn from this book that you cannot learn from NLP and books such as Persuasion and Unlimited Selling Skills.

Save your money or better still donate it to a good cause, it will make you feel much better.