Product Description

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It′s ineffective, it′s irritating and, above all, it′s very messy.

So what′s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you′d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay–rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise your game to a different level. You′ll never fling another bucket of jelly again...

PRAISE FOR THE JELLY EFFECT

′The most effective, original and insightful book on business communication that I have ever read.′ ––Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International

′Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he′s worked with at npower has found his guidance to be immensely valuable, and to have made a real difference.  My advice: read this book – it will help you communicate with, and relate to, people better than ever before.′ ––Heidi Walton, npower, People Development Manager

′They say the definition of genius is the ability to make the complex simple. If that′s the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you′ll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you′ve never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.′ ––Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

Product Details

• Amazon Sales Rank: #2425 in Books
• Published on: 2007-04-04
• Number of items: 1
• Binding: Paperback
• 256 pages

Review
“…good simple tips on subjects like networking, sales and presentations…” (Edge, September 2007)

"This interesting book is much more serious than the title suggests.” (Modus Operandi, Spring 2008)

Review
“…good simple tips on subjects like networking, sales and presentations…” (Edge, September 2007)

"This interesting book is much more serious than the title suggests.” (Modus Operandi, Spring 2008)

Synopsis
How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation? Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy. So what's the answer? More relevance and a lot less jelly."The Jelly Effect" teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay rise discussions. The benefits would be endless. "The Jelly Effect" shows you how to raise your game to a different level. You'll never fling another bucket of jelly again..."

The most effective, original and insightful book on business communication that I have ever read." - Dr Ivan R Misner, "NY Times" bestselling author of "Truth or Delusion?" and founder of Business Network International. "Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he's worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book it will help you communicate with, and relate to, people better than ever before." Heidi Walton, npower, People Development Manager."They say the definition of genius is the ability to make the complex simple. If that's the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you'll have the occasional BFO (Blinding Flash of the Obvious) moment and wonder why on earth you've never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious.

I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile." - Paul McGee, International speaker and best selling author of "SUMO" ("Shut Up, Move On").

Customer Reviews

Baffled...
Bought this book on the basis of the reviews and frankly having read it I'm a bit baffled. We all need to do the simple stuff well - this is the basis of success. But this book is so simplistic it will tell most people nothing more than most already know. And manages to stretch the book to way longer than it need be(admittedly with lots of spacing between paragraphs). This may be fine if the delivery, the writing, was engaging enough to give tried and trusted advice some fresh writing. But ut doesn't. It's written in terms of the 1st person with the authr telling us in langauge beloved of the American self-help books of old - very simple language with lots of stories of what the author has done. The book cover says '..the most original and insightful book on communication'. Erm,,,,sorry, but no it isn't.

Brilliant!
This is the best business book I have ever read. I was working out how to write a pitch for my new business and this book jumped out at me. It is a good buy because it gives you information on precisely how to communicate your pitch in order to maximise sales. It is so obvious when you know, but strange how very few people know it. It explains how to do this in a variety of contexts - presentation, sales pitch, networking and referrals. This is very readable, which you can't put down once you start. This author has a brilliant mind and I am very impressed by what his guidelines have achieved for others. If you follow the advice he gives you are certain to increase your sales.

Very Practical and Easy to Read and Practise
I ordered this book after surveying the reviews and listened to Andy on his website. Defintely the author is the right person in giving instructions in how to communicate since from early age he had to communicate with his blind mother and also had worked with hundreds of clients.
I really liked the book and started to implement some of the tips and practices with success. This is certainly not a "one-time" read book but rather a reference book that depend on occasions ( presentation, networking, socializing, etc) can be used.