Product Description

THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job.

Product Details

• Amazon Sales Rank: #109034 in Books
• Published on: 2005-11-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

Amazon.co.uk Review
"The 'Digital Age' has empowered designers to create their own images, set their own type, and even make their own traps. It also makes us more liable for potential printing errors than ever before. Knowing your tools and how to use them has never been more essential."

So says Clifford Stoltze, in one of the quotes from prepress professionals that introduce each chapter of this guide to digital prepress processes. If you are the kind of person who loses sleep on days when your jobs go to press, if you have bad dreams about four-colour separation and colour management, if casting your eye over proofs gives you an empty feeling in the pit of your stomach, then you need this book. If none of that is the case, you must be in a different line of work, or possibly you've already read it.

There used to be people to do this stuff for us, but as Stoltze points out, these days responsibility for almost every aspect of a print job lies with the designer. The Official Adobe Print Publishing Guide provides practical explanations of prepress technologies using language that even the least technically aware will be comfortable with. For emergencies there is a glossary at the back.

So if your job now depends on knowing the difference between under colour removal and gray component replacement, or you just want to know what resolution to scan at, this will prove an invaluable reference. --Ken McMahon

From the Back Cover
THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job.

About the Author

Brian Lawler founded Tintype Graphic Arts in San Luis Obispo, CA, in 1973. Since 1992, he has worked as a consultant to the graphic arts industry, specializing in prepress and color management subjects. Currently, he is a featured lecturer in the Graphic Communication Department at Cal Poly in addition to his active consulting practice.

Customer Reviews

A Must Have for Every Beginner
Where was this book when I was starting out? This is THE INDISPENSIBLE BOOK for everyone who has bought a copy of Corel Draw or Illustrator or (gad) Publisher and now thinks they are full fledged "desktop publishers." THIS BOOK IS CRAMMED FULL OF KNOWLEDGE that will separate you from the clueless. Buy it. Read it. Memorize it. Then go to your service bureau and learn some more!!

Wonderful introduction to the printing process!
a clear and concise overview focusing on the intoductory knowledge needed to prepare documents for publishing - excellent illustrations - a necessary guide for every new graphic designer