Product Description

“A thesaurus that works as hard as you do . . . you’ll wonder how you ever managed without it.” --Advertising Age

Words That Sell is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from “snappy transitions” to “knocking the competition,” from “grabbers” to “clinchers.”

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Product Details

• Amazon Sales Rank: #25518 in Books
• Published on: 2006-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

From the Back Cover

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

• More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
• Cross-referencing of categories to jump-start creative thinking
• A crash course in basic copywriting techniques
• Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

About the Author

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

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Customer Reviews

Lives on my desk
This book lives on my desk, not in the bookshelf. If I'm feeling uninspired, or just can't think of the right word to use, this book jump-starts my creative thinking. It's simply brilliant.

Excellent
I really don't have time or the inclination to say anything about this other than this:

If you're wondering if you should buy this, you're already too late. Stop dawdling and DO IT NOW.

You'll understand the meaning of that when it arrives.

This is a no brainer - just buy it. If you don't like it I will buy you a beer!
I can't fail to see how anyone wouldn't think was an excellent book to have by their side, for reference and brain storming ideas.

This is a marketer's dream.

Cheers

Andy