Product Description

"Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red Book of Selling

"You can never get enough of a good thing!  Read this book and USE its contents!"– Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever

Salespeople everywhere are learning the hard way that cold calling doesn′t work anymore.  Yet, millions of salespeople are stuck in the past, using twentieth–century sales techniques to try to lure twenty–first century customers.  There has to be an easier way to find prospects – and there is.  Today′s most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors.

Never Cold Call Again offers practical, step–by–step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self–promotion, generating endless leads, how to win prospects using e–mail, prospecting on the Web, networking, developing effective proposals, and much more.

Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self–published hit Cold Calling Is a Waste of Time (0–9765163–0–6).

Product Details

• Amazon Sales Rank: #101890 in Books
• Published on: 2006-06-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

Synopsis
'Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket' - Jeffrey Gitomer, Author, "Little Red Book of Selling". 'You can never get enough of a good thing! Read this book and USE its contents!' - Anthony Parinello, Author, "Selling to Vito" and "Stop Cold Calling Forever".Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors. "Never Cold Call Again" offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base.The Information Age presents endless opportunities for finding leads without cold calling.

In fact, Frank Rumbauskas' system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit "Cold Calling Is a Waste of Time" (0-9765163-0-6).

From the Back Cover
GENERATE MORE LEADS AND HIGHER SALES—WITHOUT COLD CALLING!

Salespeople everywhere are learning the hard way that cold calling just doesn′t work anymore. Yet, millions of salespeople are stuck in the past, using twentieth–century sales techniques to try to lure twenty–first–century customers. But today′s consumers have no patience for the sales pitch—that is, if they even answer the phone at all.

There has to be an easier way to find more and better prospects—and there is. Today′s most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e–mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high–pressure tactics and closing speeches everyone is sick of. This cutting–edge guide will bring your sales methods into the future, without the cold call. Plus, you′ll learn how to:

• Craft a unique message and get it out to the masses
• Use e–mail to land prospects you wouldn′t get over the phone
• Use direct mail techniques that still work
• Build a Web site and drive traffic to it
• Maintain ongoing contact with prospects
• Use newsletters to get the word out
• Write a blog to attract qualified prospects automatically
• Get free publicity from the media
• Think like an independent consultant, not a sales rep
• Develop and deliver a powerful sales proposal

Cold calling isn′t just ineffective; it′s outdated. Never Cold Call Again will show you how to tap into the power of modern marketing to increase your prospects and boost your sales—without even picking up the phone!

About the Author
Frank J. Rumbauskas Jr. started his sales career cold calling to no avail, failing to make his numbers, only to receive the useless advice of “increase your activity” from managers. He then went into a trialand–error period of several years and developed a complete system of selling that made him a top producer without cold calling. Author of the self–published sensation Cold Calling Is A Waste Of Time, Frank lives in Phoenix, Arizona, where he is a partner in several businesses including an insurance agency, a telecom services provider, and, of course, his sales training company, which strives to educate all salespeople that there are much better ways to prospect than cold calling. Frank’s blog can be found at nevercoldcall.typepad.com.

Customer Reviews

For complete beginners
If cold-calling is your only method of selling (which presumably means you're either daft or have been in a coma for a couple of decades) then this book will be riveting.

If however you've had your eyes opened to other possibilities, then this book will offer you very little.

I was very disappointed.

Ok for beginners in internet marketing
This book explains in great detail on how you can utilise the power of the Internet to sell your products or services in todays Information Age.Some of the techniques taught in the book are pretty generic and common knowledge. I don't feel that it would suit individuals who understand and possess a good knowledge of internet marketing.

I have my doubts that the techniques can be applied to all industries. I belief a mixture of internet marketing and the conventional cold calling needs to be implemented to achieve maximum result.

A great book for newbies who are new to Internet Marketing though.