Product Description

Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers

Don’t Think Pink reveals:

How generational history, culture, life stages, and daily realities influence a woman’s buying mind

How the manner in which women buy is more critical than what’s being sold

How listening to women earlier and more often leads to more powerful strategies

How to best use the Internet and other technology both in market research and during the buying process

How to map the way to a bigger slice of the awesome purchasing power of women

Product Details

• Amazon Sales Rank: #688348 in Books
• Published on: 2004-06-01
• Original language: English
• Number of items: 1
• Dimensions: .70" h x 6.10" w x 9.56" l, 1.08 pounds
• Binding: Hardcover
• 224 pages

Review

Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!"

About the Author
Andrea Learned (Bellingham, WA) is co-founder of Reach Women, a firm specializing in studying, learning from and advising clients on the behavior of women consumers.

Lisa Johnson (Bellingham, WA) is cofounder of Reach Women and currently CEO of Wildly Sophisticated Marketing Group.