Product Details

• Amazon Sales Rank: #381458 in Books
• Published on: 2006-08-30
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 214 pages

Customer Reviews

The number 1 resource for anyone writing a white paper
White papers are persuasive documents that describe business problems and how to solve them. Somewhere between a magazine article and an academic paper they contain useful information and expert opinion. A well written, relevant and interesting white paper will show your customers that you are a thought leader in your field.

This is `educational marketing' - a great way for small businesses to inform and influence by giving customers something they value, for free. In return, you'll get their loyalty and often their business; a total `win-win' for both sides.

Micheal Stelzner is the daddy of white paper writers. His very clear, practical book gives you everything you need to know if you're thinking of writing one. It includes some great examples and useful tips. He teaches you how to write, format and market your white paper, including the art of selecting the right topic, crafting a compelling title, researching and interviewing your subjects.

A well-crafted white paper is a super weapon in your marketing arsenal and a great credibility builder for any small professional business. As Michael Stelzner states:

"White papers are able to fly under the radar and penetrate most organisations' anti-marketing defences because they are sought after and brought in by decision makers. If they are well written, white papers will not only reach their target, they will influence them."

If you are a small, professional business you should consider writing white papers. This book will show you how.