Product Details

• Amazon Sales Rank: #263205 in Books
• Published on: 2006-11-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 216 pages

Synopsis
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. It has a foreword by Seth Godin and Afterword by Guy Kawaski. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. You can learn the five essential steps that make word of mouth work and everything you need to get started using them. You can understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work.You can learn what sparks the irrepressible enthusiasm of Apple and TiVo fans, and understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. You can discover why some products become huge successes without a penny of promotion - and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business - that honest marketing makes more money, because customers who trust you will talk about you.

Learn how to be the remarkable company that people want to share with their friends.

Customer Reviews

How to get people talking about your company
People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is a time-tested form of marketing. But the new twist is that, thanks to increased ad costs, more intense competition and smaller budgets, marketers are stretching to develop new tactics. Enter author Andy Sernovitz and the word-of-mouth concept. The author contends that this is a novel idea, but is it really new? Probably not. Most of the ideas are self-evident and Sernovitz tends to repeat them. While we love a new thing, readers instead might see this as an updated look at a known phenomenon: the power of neighbors who talk to each other.

Repeat and repeat and repeat.....
OK, world of mouth is the most effective advertising. And in case you didn't get it, it will be explained through 60 pages. Then, finally we go to some practice: refer-a-friend scheme (that's already 2 years ago...), blogs and boards (nothing new), making people talk about yourself... with some few cases of interesting ideas already put in practice. We all know that enthusiasm is not a strategy, and devil lies in details of implementation, which are critically lacking in this book. So if you already have read any other book about word of mouth, you won't learn anything. If, like many Managers, you don't know anything about blogs, forums, communities, and importance of customer service, then you can start reading this book - and to confirm your sudden conversion to this new idea, distribute it to your commercial staff who already knows everything about it.