Product Description

This is a fully updated edition of the bestselling The Media: An Introduction, a collection of specially written essays designed to introduce the study of media. The book enhances its reputation as an original and insightful volume covering the whole spectrum of media. This fully updated and expanded edition offers an accessible factual and theoretical overview of the media industry and is a comprehensive empirical guide to the separate institutions that make up the media.

Product Details

• Amazon Sales Rank: #65349 in Books
• Published on: 2002-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 520 pages

From the Back Cover
This is a fully updated edition of the bestselling The Media- An Introduction, a collection of specially written essays designed to introduce the study of media. The book enhances its reputation as an original and insightful volume covering the whole spectrum of media. This fully updated and expanded edition offers an accessible factual and theoretical overview of the media industry and is a comprehensive empirical guide to the separate institutions that make up the media.

FEATURES
· An overview of routine practices of the media.
· An outline of the markets and means of funding of media institutions.
· A European, global and forward-looking perspective on the media.
· Fully updated and expanded essays.
· Two additional new chapters on audiences and reception.
· Additional new chapter on ‘class’.
· Expanded sections of ‘Further Reading’, related web resources and stimulants to further study.

CONTENTS
PART ONE- What are the Media?
Comics · Publishing Industry · Advertising · Marketing and Consumer Culture · News Agencies · Journalism · Newspapers and the Press · Magazines · Radio · Television · European Cinema · Pop Music · Industry · Technology.
PART TWO- ‘Outside’ the Media.
Economics · Policy- Models of Media Institutions · Media Effects · Audience Feedback · Active Audiences · Impacts and Influences · Approaches to Studying the Media
PART THREE- ‘In’ the Media.
Sexuality · Gender · Class · Race and Ethnicity · Youth · Disability · Nationality · Sport · News Production · Parliamentary Politics · News Photography · Pornography and Censorship.

Editors
Adam Briggs is Principal Lecturer in Cultural and Historical Studies at the London College of Fashion.
Paul Cobley is Reader in Communications at London Guildhall University.
Contributors
Patrick Barwise, Neil Blain, Oliver Boyd-Barrett, Raymond Boyle, Brian Braithwaite, John Corner, Andrew Crisell, Guy Cumberbatch, James Curran, Jessica Evans, Ivor Gaber, David Gordon, Sylvia Harvey, Joke Hermes, Andrew Higson, Patricia Holland, Anne J™ckel, Ray Kent, Jenny Kitzinger, Joanne Lacey, Iain MacRury, Brian McNair, Sarita Malik, Andy Medhurst, Irene Costera Meijer, David Miller, Ralph Negrine, Bill Osgerby, Jerry Palmer, Richard Paterson, TerhIi Rantanen, Roger Sabin, David Saunders, Roy Shuker, Linda Ruth Williams, Liesbet van Zoonen.

About the Author
Dr Adam Briggs's Affiliation: Senior Lecturers in Communications, London Guildhall University Dr Paul. Cobley's Affiliation: Department of Communication Technology and Music, London Guildhall University