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11 Immutable Laws of Internet Branding11 Immutable Laws of Internet Branding by Al Ries
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Permission Marketing: Turning Strangers into Friends and Friends into CustomersPermission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
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Marketing to the Social Web: How Digital Customer Communities Build Your BusinessMarketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
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eMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials)eMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials) by Dave Chaffey
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The Art of Digital BrandingThe Art of Digital Branding by Ian Cocoran
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The Cult of the Amateur: How blogs, MySpace, YouTube and the rest of today's user-generated media are killing our culture and economyThe Cult of the Amateur: How blogs, MySpace, YouTube and the rest of today's user-generated media are killing our culture and economy by Andrew Keen
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The Long Tail: How Endless Choice is Creating Unlimited DemandThe Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
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