Listmania!
Gladys Elia's favourite books
Microtrends: The Small Forces Behind Today's Big ChangesMicrotrends: The Small Forces Behind Today's Big Changes by Mark J. Penn
Buy new: £16.99 / Used from: £0.49
Easy reading about trends. Good dinner conversation snippets
Wikinomics: How Mass Collaboration Changes EverythingWikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: £10.99 / Used from: £1.70
Good read. Could do with more supporting facts
The Long Tail: How Endless Choice is Creating Unlimited DemandThe Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
Buy used from: £2.80
Does the limitless choice of the internet make us less passive?
Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of BusinessFree: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business by Chris Anderson
Buy new: £10.79 / Used from: £9.50