Product Description

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.

Product Details

• Amazon Sales Rank: #60549 in Books
• Published on: 2005-05-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Review
"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."

From the Publisher
If you carry on doing what you've been doing, you're going to carry on getting to where you've been getting. So if you want more business, you’d better DO SOMETHING DIFFERENT! This book, built around 100 instructive and revealing case studies, contains plenty of advice on how to take charge of your situation and create your own alternatives. It’s full of examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition – vital in today’s business environment.

Engagingly written by a great individualist, DO SOMETHING DIFFERENT will show you how to break the mould and find your way to greater success. Follow its advice and you can set yourself apart from the crowd.

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

From the Author
Find out how to stand out in today's crowded marketplace
Find out how to stand out in today's crowded marketplace

Customer Reviews

This book is inspirational for everyone
Whatever you plan to do there is always the question: What is the best way to do it? Very often the first thing that comes to mind is not the best one. Especially when you are in any kind of competition, it is likely that your competitors will have the same idea as you. That's when you should "do something different" to achieve your goal - and in my opinion it is a great idea to start with Jurgen Wolff's book.

It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also really encouraging. It reveals the 14 key principles of marketing yourself and your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc..

Definitely a high recommendation!

A Powerhouse of Case Studies
I speak and give workshops on creative thinking so it is always handy to have some practical examples from different fields. This book is packed with wonderful real-life case studies of lateral thinking in action. It is particularly good for showing instances of unorthodox marketing approaches that worked. The stories are powerful examples of how thinking differently can really crack difficult challenges. The book is easy to read and clearly laid out. Inspirational reading.

Lateral thinking at its most useful
These Virgin business guides are fantastically helpful to anyone launching a business, needing some solid, pragmatic advice, and not knowing where to start. They are simply written, easy to understand and full of pragmatic advice. This takes the idea of lateral thinking and applies it to marketing your business. Each page is packed full of useful case studies, ideas and tips on how to execute the ideas generated. It is particularly helpful for those companies who have stuck to the same tried and tested marketing but are feeling the urge to innovate, or simply those on a budget who are looking for inexpensive and cost effective ideas.