Product Description

This practical, comprehensive book reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events. You'll discover: - Why seminars and workshops are key to substantial growth - How to plan and market your events - How to find hundreds of new prospects and achieve conversion rates approaching 100 per cent - How to niche your seminars to achieve the highest levels of attendance and profitability - How and when to charge for your seminars - How to get your message across with clarity, confidence and conviction - How to build instant rapport with your seminar delegates - and much, much more Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it this one!

Product Details

• Amazon Sales Rank: #453810 in Books
• Published on: 2004-05-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

Review
"'The ideas and tips in his book are invaluable and will add not only confidence to any speaker, but additional income streams to any business.' Frank Furness, International Motivational Speaker"

From the Author
Seminars, workshops, demonstrations and 'live marketing' events are probably the single most effective way of building your business. Business owners who are prepared to learn the techniques, skills and inside secrets of Seminar Selling will discover an incredibly cost effective way of rapidly building sales, profits and profile. It will help you to stand out from the crowd, enhance your reputation for high quality products and services and best of all - can help you to achieve conversion rates approaching 100%! I hope you enjoy my book - please let me know how you get on as I'm looking for even more examples of great Seminar Selling!

About the Author
Phil Calvert is a professional speaker and the UK's foremost authority on Seminar Selling for small businesses. He is dedicated to helping business owners, sales professionals, directors and all levels of management to communicate their business messages with far greater authority and confidence.

Customer Reviews

A must buy for any small business considering a seminar
I bought this book to get some practical guidance on setting up our own first seminar, and it delivered massive value. I never realised that there was so much to consider, but this book goes into the science of setting up and marketing a successful seminar, in a practical and easy to use format. A must buy for any small business owner considering using seminars as part of their marketing strategy.

Seminar selling is top notch
Whether you run seminars for profit or publicity for your business, this book is excellent. I used it to help me with my own seminar series and it makes everything clear and easy to follow. I wish I'd had this book years ago when I first started with seminars.

Buy this before your next seminar.
Philip Calvert's book gives the reader both a methodology and a motivational logic for having a seminar programme. Having attended one of the author's own seminars I can state that he walks the talk.

Simple, practical and no-nonsense. This book should be read, digested and re-read by you if you are looking for new business.

This is a book that I will be recommendating to all my clients.

Order your copy now!