Product Description

Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. "Marketing on a Beermat", written by Beermat Entrepreneur Chris West, brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales.It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it provides crucial insights into online resources and the UK media. Unlike most marketing books, "Marketing on a Beermat" is aimed exclusively at small and growing businesses. It is accessible, comprehensive and written by people who have years of experience in the start-up sector. It is guaranteed to give your small business the edge.

Product Details

• Amazon Sales Rank: #99224 in Books
• Published on: 2008-08-07
• Original language: English
• Binding: Paperback
• 224 pages

From the Back Cover
The Beermat entrepreneurs are highly regarded small business advisers. In Marketing on a Beermat, Chris West shows you how a tight marketing budget need never be a barrier to success. Ranging from the basics of strategy and research to tips on how to generate free PR and the latest online techniques, his insights are guaranteed to give your business the edge.
The Beermat guides: helping you build a great business

About the Author
Chris West worked in marketing and PR with the mk Group in Norwich, specializing in new and smaller businesses. He has founded, co-founded and run several enterprises in the business services sector. Chris is also a professional writer of many years standing. He has written fiction and books on business, personal development, writing good English and travel.He is co-author of The Beermat Entrepreneur and of the other Beermat guides.

Customer Reviews

Very useful and clearly advice
Marketing on a Beermat is simply the best book on the subject I have read, and is specially indicated for start-ups or small-businesses. The author gives a strategic approach to marketing, that it is based on examples of different types of companies (which is genial in my opinion because people can learn the concepts following the examples). This approach makes us understand the true behind marketing and study the different options we have to grow our practice. In my personal experience, as a consulting engineer in the construction industry, I had some problems in my marketing efforts, especially with my positioning in this competitive market. This book made me think about the ways I could positioning myself so my message could be perceived by my clients. I recommend this book to any aspiring entrepreneur or business people who need friendly advice and help with their companies.

Great book
Great book. Especially useful for any non-marketeers having to do marketing as it gives you a simple-to-understand, yet effective system for thinking about your marketing. Written in a down-to-earth, approachable style. Full of practical tips you can use straight away.

A "must read" for start-ups
Simple, straight-forward, good advice, in a readable format. Sadly, a bit too late for me because I was already some way down the line in starting our business, but it was good to read that I had done some things right! (Not everything though!!)
This is an ideal book for somebody who has just come up with an idea for a business and is not quite sure how to go about getting customers. Having said that, I would also recommend it to anyone who thinks they know how to find customers, just to check that they've thought of everything, or at least a wide range of ideas.