 | The Magic of Thinking Big by David J. Schwartz
Buy new: £5.37 / Used from: £3.49 American but very useful in general. This is a very positive and practical book.
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 | E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Buy new: £6.14 / Used from: £3.34 Excellent analysis on the types of characteristic you need to run a company (note: the "E" stands for Entrepreneurial).
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 | PO: Beyond Yes and No by Edward De Bono
Buy used from: £4.68 This is one of the books that changed my life. Three simple techniques which I passed on several times in seminars I ran. The best De Bono book.
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 | It's Not How Good You Are, It's How Good You Want To Be by Paul Arden
Buy new: £3.64 / Used from: £0.71 Outstanding short book. I used to work in an advertising company in Sydney - I wish I had read this book before that job.
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 | Whatever You Think, Think The Opposite by Paul Arden
Buy new: £5.74 / Used from: £3.35 Also outstanding from Paul Arden and goes very well with "Po" by De Bono. Perception and the ability to be able to consciously change it is everything.
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 | Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Buy new: £5.82 / Used from: £3.39 My favourite Seth Godin book - short and snappy and very readable several times.
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 | Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas by Seth Godin
Buy new: £5.74 / Used from: £2.75 Another great Godin book - excellent for the plan or it you like to read in short bursts.
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 | After Image: Mind-Altering Marketing by John Grant
Buy new: £9.99 / Used from: £2.37 The best marketing book I've read thus far. John Grant hits several nails on the head. Couldn't put this book down.
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 | The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant
Buy used from: £1.80 Another great John Grant book.
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 | The Rules of Wealth: A Personal Code for Prosperity (The Rules Series) by Richard Templar
Buy new: £6.57 / Used from: £2.20 Everything in this book is so simple and obvious, and all very true.
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