Product Description

You already have a brand. As Jeff Bezos, the founder of Amazon, once said, "Your brand is what people say about you when you are not in the room." The best way to market yourself is to build your brand.

This book will show you how to:
-Identify your unique talents and turn them into a winning formula.
-Identify your values and your unique combination of skills and experience.
-Discover your purpose.
-Build a strong brand identity.
-Make sure employers, clients and customers remember you. When they have a need, they will ask for you.

Product Details

• Amazon Sales Rank: #66500 in Books
• Published on: 2009-06-04
• Original language: English
• Binding: Paperback
• 209 pages

About the Author
John Purkiss is an executive search consultant and a regular speaker on personal and professional development. He was a Partner with Heidrick & Struggles prior to co-founding Purkiss & Company.

David Royston-Lee is a business psychologist. He was Head of Career Management Services at KPMG and Human Resources Director of Ogilvy & Mather prior to founding Partnters in Flow.

Customer Reviews

Disappointing
Being a big reader of self help type books and generally finding them useful, this one was a disappointment. As a self employed single parent working from home it was little help, concentrating on the world of big corporate head hunting type stuff, with way too much new age psychology that I could have done without. I was looking for specifics, advise for marketing myself as the sole person in my company, but very little of it was relevant, and all of it was forgettable.

Roadmap of the Soul
Like a good film script - in many ways as William Goldman leads us through the dark labyrinth of the film industry in 'Adventures in the Screen Trade,' the authors here take you on a journey into the dark heart of the inner you. Who am I? What am I? What do I do now? Brand You is the roadmap that will guide you into the heart of your very soul. It's a good read, too.

Giving a structure to thinking through the right career for you
Many of us are currently going through change - these times are an opportunity to reflect and re-assess. Brand You provides a clear structured way of thinking about your talents and how to go out and market them. The exercises are integral to the book and where the real added value comes from. I've found the book extremely thought-provoking and rewarding and it has re-energised my search. Highly recommended.