Product Description

Building on the phenomenal success of "The E-Myth Revisited", best-selling author Michael Gerber presents the next step in his program, "E-Myth Mastery". A practical, real-world program that is implemented real-time into your business, Gerber teaches the listener to understand why the entrepreneur is so critical to the success of any enterprise, no matter how small or large, and why the mindset of an entrepreneur is so integral to the operating reality of an organization, small business, or other enterprise. He then covers seven essential skills: Leadership, Marketing, Money, Management, Lead Conversion, Lead Generation and Client Fulfilment. In each, Gerber explains the principles to be learned, and he provides case studies and examples. Gerber ties it all together by helping listeners put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

Product Details

• Amazon Sales Rank: #70245 in Books
• Published on: 2007-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 464 pages

About the Author
Michael Gerber is the founder and chairman of The E-Myth Academy, based in Santa Rosa, California. He is the bestselling author of THE POWER POINT, THE E-MYTH, THE E-MYTH REVISITED and THE E-MYTH MANAGER as well as a highly sought-after speaker around the world and small-business revolutionary.

Customer Reviews

In business?Buy this now.
Having started my own business this book, and the whole Gerber approach, has revolutionised the way we work. We already knew we wanted to change some of the things we were doing but not sure exactly what or how. This book crystallised our thinking and has made us a better outfit because of it. I have no hesitation in recommending this to anyone in a business or thinking of going into business. It is not a quick fix, it's not a load of guru speak. It is a very real set of ideas that have worked for this humble photographer.

Out of date! Worksheets no longer available.
It is with much disappointment that I must urge all readers to avoid this book.

I loved the first book "E Myth Revisited" - and this is supposedly the sequel.

However the book gives many exercises - and tells you to download worksheets to complete the exercises. Sadly these worksheets have been discontinued. You can phone (!) the company and ask them to email *some* of the out-of-date worksheets, but some are no longer available.

This renders many of the exercises in the book impossible - and having got a third of the way through, I am no longer willing to continue, as it refers to documents I can't see online as required to do so by the book.

It is disgraceful that a 2007 edition should already (May 2008) have its online content removed. It is a disgrace to the author, his company and it's insulting to the readers who end up wasting time on this book.

On a final note, the book comes up with a completely different business plan to the one in the Revisited book - meaning that those of you who have spent time writing a business plan following the model in the Revisited book will have to start again if you read this book.

Shame on you Michael Greber.

Heavy going, heavy on psychobabble
If you're into overwrought emotional prose this ones for you.

I quote "without the passion of the soul, the mind creates an endless stream of empty suits, dreams without heart..."

or this gem

"a part of me is just afraid. that part of me feels like i'm jumping off a cliff, but in some strange way I also trust that I'll fall into something soft and safe"

After about 100 pages it starts turning into a business book again, but after wading through the cod philosphies at the start of the book I was actually angry at the author for putting me through some really badly written stuff, concerning a lady called sarah from 'all about pies' who'd lost her passion, apparently. I knew how she felt by this point in the book.

If you buy it read the real stuff at the end of the book, but really, don't encourage him.

To misquote the book I certainly felt like jumping off a cliff at times.
If only he'd have just stuck to the business. Why does everyone have to be a cod psychologist these days? Nuff said'