Product Description

Fresh-brewed, piping-hot leadership strategies that have made Starbucks a robust company worldwide

“Practical, proven ideas and strategies that you can apply immediately to build a more successful business.”-Brian Tracy, bestselling author of Million Dollar Habits

Few companies have rallied their employees to participate in a corporate vision that creates a worldwide story of business success. Now, for the first time, Joseph A. Michelli, a Starbucks outsider, has been given access to the Starbucks experience, offering you an in-depth look at every level of the company.

This book offers a rare blend of boardroom strategies, employee motivation tips, community involvement, and customer satisfaction-for a full-bodied experience that really pays off. It's the perfect business model to give your company a taste of success.

• A rich mix of ideas for businesses that want to learn how to apply the secret behind Starbucks' phenomenal vision, creativity, and leadership within their company and in their field
• Starbucks opens five new stores a day, 365 days a year
• The employee turnover rate at Starbucks is 250 percent lower than the industry average

Venti secrets-revealed for the first time

Principle 1: Make it Your Own!

Principle 2: Everything Matters

Principle 3: Surprise and Delight

Principle 4: Embrace Resistance

Principle 5: Leave Your Mark

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Product Details

• Amazon Sales Rank: #29878 in Books
• Published on: 2006-09-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 208 pages

ILAM Edge, February 2007
The message is powerful... an illuminating and enjoyable read

From the Publisher
Praise for `The Starbucks Experience'

"Yes! Starbucks has changed the way the world experiences coffee, but it has also done so much more - Starbucks has blown the doors off business, marketing, and even popular culture as usual. Dr. Michelli offers keen insights on the transformational power of Starbucks. Better yet, The Starbucks Experience makes that power accessible to all of us in business and life!"
- Dr. Jackie Freiberg, coauthor of Guts! Companies That Blow the Doors Off Business as Usual and NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success'.

"This book gives you a series of practical, proven ideas and strategies that you can apply immediately to build a more successful business."
- Brian Tracy, author of Million Dollar Habits.

"One of the only things I like better than Starbucks coffee is a great book. In The Starbucks Experience, Joseph Michelli has brewed up a stimulating read about Starbucks and how it became a world-class brand. Not only will you get outstanding insights into what makes Starbucks great, but you'll learn how you can use these principles to creat a rich experience for your customers as well."
- Mark Sanborn, author of The Fred Factor

"The principles Dr. Michelli reveals have been of immediate vale to our fourteen companies. This book is a power-house combination of business information and insight that will make a difference for you and your organization."
- Scott McKain, author of What Customers Really Want, vice chairman, Obsidian Enterprises Inc., and cofounder, The Value Added Institute.

"Starbucks has been a terrific business partner for Johnson Development Corporation. Dr. Michelli offers keen insights into how Starbucks partners, from the store level to corporate leadership, create unique and powerful experiences for staff, customers, and communities. Get this book - make a difference."
- Earvin "Magic" Johnson, NBA All-Star, chairman and CEO of Johnson Development Corporation

"The enormous ongoing and on-growing success of Starbucks will make this book of interest to just about everyone. The principles it espouses are dear to my heart, and I recommend it without qualification."
- Ken Blanchard, coauthor of The One Minute Manager and The Secret.

"I know Starbucks! Their first store is just about a block from my business, the World Famous Pike Place Fish Market - you may know us as the guys who throw and catch fish. Dr. Michelli has not only helped me write the story of my business, but in The Starbucks Experience he captures the essence of what Starbucks has done to generate, unmatched success. Read this book, live the principles, and enjoy profits untold."
- John Yokoyama, coauthor of When Fish Fly and owner of the World Famous Pike Place Fish Market.

"Michelli gives you a practical solution to achieving and sustaining success by creating your unique customer experience".
- Harry Paul, coauthor of FISH! A Remarkable Way to Boost Morale and Improve Results and REVVED! An Incredible Way to Rev Up Your Workplace and Achieve Amazing Results.

From the Inside Flap
Fresh-brewed, piping-hot leadership strategies that have made Starbucks a robust company worldwide

"Practical, proven ideas and strategies that you can apply immediately to build a more successful business."- Brian Tracy, bestselling author of Million Dollar Habits

Few companies have rallied their employees to participate in a corporate vision that creates a worldwide story of business success. Now, for the first time, Joseph A. Michelli, a Starbucks outsider, has been given access to the Starbucks experience, offering you an in-depth look at every level of the company.

This book offers a rare blend of boardroom strategies, employee motivation tips, community involvement, and customer satisfaction-for a full-bodied experience that really pays off. It's the perfect business model to give your company a taste of success.

• A rich mix of ideas for businesses that want to learn how to apply the secret behind Starbucks' phenomenal vision, creativity, and leadership within their company and in their field
  
• Starbucks opens five new stores a day, 365 days a year
  
• The employee turnover rate at Starbucks is 250 percent lower than the industry average
  

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Customer Reviews

Five ways Starbucks does it better
Starbucks executives claim that the company's customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Michelli generally agrees. Certainly the company has been innovative and wildly successful. Unfortunately, Michelli's decaffeinated, artificially sweetened account of Starbuck's retailing prowess often reads as though the writer is giving a boost to the company's PR department - and the book cover design doesn't help, with its Starbucks signature colors, logo (dutifully trademarked, as is every mention of every cup of Frappucino®) and inset of the brown, corrugated paper the company uses for cupholders. Some of Michelli's examples of Starbucks' caring policies are banal - opening early or providing a free cup of tea are not major innovations, nor are they transferable examples. Yet the book usefully illustrates how far good service and community relations can go. Each chapter provides a readers' guide and sidebars about how to apply Starbucks principles to your business. We recommend sipping it for applicable tips and interesting stories.

An insight into some aspirations of Starbucks' management team
This book is a good read and is best described as a statement of the company's aspirations. It focuses mainly on the good work that the company does and its contribution to society. I guess that this is how the author gained access to the senior management? An easy read about a high street brand.

5 lessons for us all
This book is well structured, easy to read and inspiring. It not only shows how the Starbucks experience was created but how any business can emulate some of of their values and principles.

I fully intend to use the principles in my businesses