Product Description

Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed.

From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it’s the only guide that tells you exactly what you need to know – no frills, no complications.

In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.

From Acorns is the no nonsense guide to starting a business – whether your plans or modest or on a grand scale, this book helps you get it right first time around.

Product Details

• Amazon Sales Rank: #220549 in Books
• Published on: 2007-07-19
• Original language: English
• Binding: Paperback
• 210 pages

From the Back Cover

“Fantastic! I wish this book was around when I started in business.”

Sir Tom Hunter

 “This book could make you a fortune. Packed with tips, invaluable insights and sound advice.”

The Sunday Post

“The best book for starting your own business. It’s simple-to-read advice from someone who’s been and done it and got the T-shirt.”

Esquire magazine

Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what lies ahead. Most start-up guides make that feeling worse by overloading you with information, yet missing out the essentials you need to focus on to succeed.

From Acorns is different. Free from jargon and full of practical tips, wisdom and inspiration from countless entrepreneurs, it’s the only guide that tells you exactly what you need to know – no frills, no complications.

An instant bestseller on launch, From Acorns has helped countless people build brilliant businesses. Now in its second edition, it’s been expanded to include information for small start-ups and those with ambitious growth plans. Inside you’ll find:

• The entrepreneur’s Ten Commandments
• When to use crying as a negotiating technique
• Eleven ways to come up with a brilliant idea
• Make yourself a better entrepreneur in three exercises
• The Wizard of Oz school of marketing
• Slaying the dragons – how to win at pitches
• Ask the bride to dance – how to get a mentor

About the Author
Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company called Let me hold your Balls for you. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was recently appointed by Prince Charles as an ambassador for his youth business trust. Caspian currently runs a publishing agency producing magazines on small business for the likes of Scottish Enterprise, Clydesdale Bank, Bank of Scotland. He has written very popular small business columns for papers such as the Herald and Business am.

Customer Reviews

Brilliant
I enjoyed this book alot. It's light hearted and enjoyable to read. It's packed with nice things to think about and a few hints and tips. For me it made me excited about business, which when you're in the midst of the day to day grind you can forget. I recommend this for anyone with a small business.

An inspiration.
Caspian Woods helps the budding entrepeneur take that big step with this wonderfully insightful book. As a man of business I have turned to 'From Acorns' on many an occassion when I have wondered if the effort is worthwhile and I have always found it a class leader at helping me keep the dream alive.
It also preaches quite a stoical philosophy on addressing some of the difficulties you might face and helps in putting these into a more accurate perspective.
On top of everything else, it remains eminently readable throughout.

Will Joseph.

A must have for every entrepreneur / business owner
Over my first 2 years in business, I have referanced back to it time and time again. Every time it becomes more and more relevent. A must have for any entrepreneur, business owner or anybody thinking of starting a business.