Product Description

An essential must-read for all those considering applying for a MBA.

• Turn a good application into a great application
• Understand how admissions committees work, and what they want from you
• Learn what to say, which essay to say it in, and how to say it well

Product Details

• Amazon Sales Rank: #118271 in Books
• Published on: 2005-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

About the Author
Avi Gordon is an experienced MBA admissions coach, and the director of The MBA Admissions Studio www.mbastudio.net

He has been published in many MBA application advice forums and has been the resident expert on MBA essays with The World MBA Tour. He writes and consults in various aspects of personal marketing, executive coaching, and communications strategy.

Customer Reviews

Fantastic. Well-written and very helpful
I highly recommmend this book. It is one of the newest MBA admissions strategy offerings, so I figure the info is up-to-date. The 22 specific attributes, and the way they fall on the diagram of 4 general attributes have been very helpful to me in writing my essays. Also the essay archetypes saved a lot of time. The real surprise though is that this book is enjoyable to read. I have reread some sections several times, the advice is logical and nuanced.

Well written and full of insights
The book is dedicated towards tackling essays which is an area which many (including me) struggle with. The book repeatedly emphasises the impt of marketing oneself through the application campaign. It does an excellent job in this respect as it is filled with insights such as personality profiling, extracting themes and mapping these themes into the essays. Comprehensive summary of question types (author identified 10). Question types were very useful summaries to get handle of questions. Full of useful self-marketing tips such as creating our own memorable labels to insert into the essays.

I wish i had read the book earlier! This book certainly stands out among the crowd of books on the subject.

Concise and logical
This book covers all the aspects of an MBA application process such as
marketing to adcom, managing referees, who the various stakeholders in the admission process are, the need for personal and professional profile analysis etc.
Most importantly, it highlights the need for recognizing ones strengths and values before the application process rather than trying to fit the mold of a particular school.
I would recommend it to anybody planning to pursue an MBA.