Product Details
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
By Dan Roam

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Product Description

This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get . Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone s innate ability to look, see, imagine and show.


Product Details

  • Amazon Sales Rank: #18773 in Books
  • Published on: 2009-06-02
  • Released on: 2009-06-02
  • Original language: English
  • Binding: Hardcover
  • 288 pages

Editorial Reviews

About the Author
Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.


Customer Reviews

Back to the drawing board5
I use a lot of training techniques as part of my role. this book starts off very simply and in fact I nearly gave up because it all seemed very obvious. I kept going back to it to consolidate and develop my understanding and found it to be a very powerful tool for focussing and developing ideas.
I am going to use it on some of my clients to see if it makes a difference to my own delivery and support. Great book.

Interesting, but somewhat simplistic.3
The visual thinking frameworks presented are interesting, and the way I see them, maybe useful in some specific situations.

But the problem-solving approach seemed overly simplistic to be actually applicable, and the "MBA-style case study" (sic) suffers from the common problem in case studies, in which the events are told retrospectively to fit the theory, not the other way around.

Still a nice, quick read.

The most useful business skills book I've read in a long time5
I was given this book by a friend and looking at it didn't think I'd learn much from it as I consider myself quite a visual thinker already (a black pen person as Dan would call me).

However, the simple concepts and frameworks in the book really improved my skills with noticable results straight away.

I'm making all of my team read the book now!

Buy it, read it, use it. (wish I could have drawn this for you!)