Product Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber–door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay–per–click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay–per–click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Product Details

• Amazon Sales Rank: #176326 in Books
• Published on: 2006-05-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 408 pages

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

From the Back Cover
Plan your strategy and use the right keywords

Find out what search engines like and how to boost your ranking

How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.

Discover how to

• Create search engine– friendly pages
• Choose powerful keywords
• Increase visibility
• Encourage other sites to link to yours
• Avoid penalties
• Use pay–per–click advertising productively

Customer Reviews

Very good overview
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.

I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.

I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.

I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.

I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).

The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.

I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.

The book is practical as opposed to technical and should be accessible to a broad readership.

The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)

There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........

This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.

If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!

Just about right
I run around a dozen websites and felt I needed to do some background reading on this subject, rather than just assume I knew all there was to know - I learnt plenty and cemented a lot of assumed knowledge.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.

A great introduction to search engine optimisation
Worth every penny of the price this book will guide you through the basics of search engine optimisation, and increasing the visibility of your web site to the search engines.

Full of common sense, it helped me to put my web site on the first page of google, Yahoo and MSN for masses of search terms and phrases, boosting my site visits massively. You can take what you learn here and apply it with some clever thought and planning to dominate and gain a competitive advantage over your competitors. You will learn for example, that you really only need to concern yourself with three or four of the search engines as many of the others derive records from the same sources.

Its coverage is fairly comprehensive, and is lacking only in coverage of new Google developments with Google Sitemaps.