Product Description

Read this book and turn your customers into raving, spAnding fans!

The startling new tips and innovative techniques presented in Raving Fans can help anyone create a revolution in any work–place. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. This brilliantly simple and charming story teaches you how to define a vision and learn what a customer really wants in order to achieve miraculous bottom–line results.

Product Details

• Amazon Sales Rank: #226548 in Books
• Published on: 1996-01-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 160 pages

Customer Reviews

Great Model for Approaching Perfection through Innovation
A major problem with most books on management processes is that that do too little to focus on how to make large amounts of progress beyond what is now done. Raving Fans is a big success in providing you with simple instructions for making large strides toward achievable perfection.

Imagining perfection is a critical first step to improvement, yet most people have never thought about what that could mean. Then testing that perfection with customers (and potential customers) must be done to be sure that there is a valid opportunity, and to be able to understand customers' ideas about achievable perfection. Then attaching the idea of continuous improvement toward that vision is also valuable, and useful. There are plenty of practical tips about how to do each part, which is key to making this book so valuable.

One of the reasons that I enjoy writing reviews about books on-line is that I can find a Raving Fans that agrees so much with my own perspective and research. This book will quickly get you past your Psychology of Disbelief, Bureaucracy, Procrastination, Communiation, and Ugly Duckling stalls.

Good for Ken Blanchard and Sheldon Bowles . . . and good for you, too!