Product Description

winning new business is the book for everyone who needs to know the skills of successful selling but lacks the training – or the courage – to sell effectively.

make no mistake, these days everyone in business is expected to be a sales person, whether they work in the sales team or not. with the growth in concepts like “total marketing”, “living the brand”, and “customer relationship management”, the need for everyone in business to maximise sales and profitability is paramount. .

written by richard denny – one of the world’s most renowned sales gurus – winning new business takes the fear out of selling, showing you just what to do and how to do it. in true denny style, he motivates and inspires from the first page till the last, giving you the ability and the confidence to succeed.

bursting with industry insight and drawing on examples from tv’s top gear to muhammad ali, denny gives you the techniques and tactics you need to help you maximise your sales performance, whatever your role in the company.

Product Details

• Amazon Sales Rank: #48532 in Books
• Published on: 2007-10-03
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 141 pages

Martin Allison, Head of International Banking Services, Royal Bank of Scotland plc
"Richard's plain speaking style brings basic and important concepts to life. If you want to be a winner in business and life, then this is an excellent investment of capital and time. Enjoy the journey."

Review

“the master of professional salesmanship.”

the times

“the uk’s guru of motivation.”

the daily mail

“the millionaire maker.”

birmingham post and mail

“the excellent practical tips in this book will assist and motivate even the most reluctant.”

mike crawford, general manager service, abb limited

“richard’s plain speaking style brings basic and important concepts to life. if you want to be a winner in business and life, then this is an excellent investment of capital and time. enjoy the journey.”

martin allison, head of international banking services, royal bank of scotland plc

“richard denny is the master of motivation. i would not be where i am today if it were not for richard denny.”

rosemary conley, the uk’s leading diet and fitness expert

“denny motivates and inspires from the first page until the last, giving you the ability and confidence to succeed.”

making money

“winning new business is for all those people who have to get new clients and customers but “don’t get selling.””

cotsworld journal

“once you start reading what is on offer it is not difficult to realise why richard denny has been described as “the master of motivation.”

birmingham post, 23 february 2008

Professional Manager, March 2008
"The book is full of ideas to create business opportunities without the stress of direct selling..highly readable and recommended for every non-sales manager concerned with the profitable growth of their business."

Customer Reviews

Pragmatic, sensible and easy to read
A great book that reworks Denny's thoughts on selling for all those people who find themselves saying "I never became a solicitor/banker/accountant/vet/dentist/other (delete as appropriate) to sell." The contention that selling is a skill (rather than a black art) that can be developed with practise is sound as is the framework approach to ensure sales success.

A sound, pragmatic and sensible book that anybody with sales targets but little other support should devour!

A book for reluctant sales people
I guess that when most of us took a job or joined a profession it did not occur to us that part of the role would be to sell. If you find yourself in this situation this book will really help. Richard Denny writes in a very readable style well supported by examples. It all made sense to me and really 'demystified' the business of selling. I have used the techniques that Richard suggests and they work!

Richard Denny - Winning New Business
I find sales books can be so much smoke and mirrors. I found this one to be practical, to the point and very useful - a joy!!!!!