Product Description

written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. revealing how you can revitalise your products and services with some basic marketing know-how, how to market your business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet – everything you need to ensure your product reaches your market successfully.

now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. with a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Product Details

• Amazon Sales Rank: #156758 in Books
• Published on: 2008-03-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Profit, May/June 2008
"Thoroughly rewritten to keep readers up to date with all the new channels to market."

Review

“thoroughly rewritten to keep readers up to date with all the new channels to market.”

profit, may/june 2008

From the Author
Though the author has been in marketing for 30 years, book selling remains a mystery. Heavy discounts should be used to shift remaindered stock to make way for new, not promote a brand new edition that both devalues the product and throws away margin. It's a pity that Amazon's sellers had not read my book first. Their selling strategy is crazy.

Customer Reviews

A unique practical book for small firms
It's a pity Amazon didn't read this book before listing it or they would have realised that they're giving away £4 on every copy sold. Why? Because the book clearly shows that you don't discount a new line on day 1, least of all a book aimed at a specialist niche market. That's basic principles of marketing.